Overview
Digital Content Specialist Jobs in Raleigh, NC at Lenovo Center
Description
We are seeking a dynamic and results-driven Content Marketing Specialist to join our team. This role is pivotal in enhancing our organic and paid social media presence, while also supporting leasing activities across multiple communities. The ideal candidate will leverage their expertise in content creation, advertising, and marketing strategy to drive engagement. Extensive travel to various communities will be required.
Job Responsibilities: (OTHER DUTIES MAY BE ASSIGNED)
Create, edit, and repurpose engaging content tailored for various social platforms, to include, but not limited to: Facebook, Instagram, TikTok, etc.
Responsible for staying up to date on advanced trends and modern best practices in content marketing.
Create paid and organic social media content that aligns with brand vision and encourages authentic engagement.
Generate, edit, publish, and share daily social media content across platforms.
Monitor, moderate, and respond to user comments, messages, and reviews via the Company’s social media management platform.
Develop, coordinate, maintain, and implement social media calendars.
Achieve aggressive follower and engagement goals for properties.
Monitor the effectiveness of marketing mediums and suggest enhancements.
Evaluate social media analytics and technologies, making recommendations for new approaches or strategies.
Assist with training on social media platforms, digital marketing techniques, and the Company’s social media management platform and collaborate with the leasing and marketing department to provide ongoing training in critical markets.
Assist with creating weekly, monthly, and quarterly reports analyzing social media success relative to activity, reach, and engagement metrics.
Analyze and react to social media platform statistics to continuously grow presence.
Assist with Brand Ambassador management by identifying, recruiting, and managing Brand Ambassadors to craft quality on-brand content.
Work with creative teams to create high-quality content (photo and video).
Establish and maintain relationships with on-campus and guerilla marketing partners. Communicate with university officials to facilitate marketing relationships.
Ensure compliance with the Photo, Video, Voice Recording Policy, and Social Media Policy for training and quality control.
Extensive travel will be required.
American Campus Communities Culture Commitments
Our people are devoted to a culture of inclusion, diversity, and equality in the workplace and our communities. We are committed to intentionally executing an evolving set of goals specific to inclusion, diversity, and accountability, driven by empathetic leadership and embraced by all.
The core of American Campus culture involves everyone being fully invested in everything that we do down to picking up the smallest piece of trash in the office and around our communities. No matter their position or duration at the organization, everyone picks up trash.
Serve as an American Campus representative and liaison in all interactions.
Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment.
Skills, Knowledge & Expertise
Bachelor’s degree and/or 4 years’ experience in the student/multi-family housing industry; or equivalent combination of education and experience.
Demonstrate strong leadership abilities.
High degree of content creation experience and familiarity with social platforms
Job Benefits
Benefits:
Dental
Vision
401(k) with Employer Matching
Medical & Dependent Care Flexible Spending Accounts (FSA)
Life Insurance
Sick Leave
Paid Time Off
Paid Pregnancy & Childbirth Leave
Paid Paternity Leave
Health Insurance
Health Savings Account (HSA) with Employer Matching
Short-Term & Long-Term Disability
Perks:
Preferred Membership Pricing at Local & National Companies
CoreGiving Volunteer Days
Referral Program
Charity Matching Program
About American Campus Communities
American Campus Communities is the nation’s largest developer, owner and manager of high-quality student housing communities.
Whether we’re creating a new development, upgrading an acquired community, or partnering with a university to develop or manage on-campus housing, our goal is the same: deliver the best possible experience for students – at every price point.
And it’s not just about great living spaces and great amenities. It’s about giving students the resources and environment they need to succeed, both academically and personally.
Our Mission keeps us focused:
Our values help us get there.
Delivering the best possible student experience doesn’t just happen. It takes an unrelenting commitment to students, parents and educational institutions. It also takes a corporate culture built on shared values, a higher purpose, and a team of people who truly love what they do.
American Campus Communities is an equal opportunity employer. We value a diverse, inclusive workforce and provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other characteristics protected by federal, state or local laws.
Title: Digital Content Specialist
Company: Lenovo Center
Location: Raleigh, NC
