Overview
Digital Experience Manager Volkswagen Group Jobs in Dubai, UAE/Dubai at Vacancies
Position: Digital Experience Manager Volkswagen Group Middle East
We are hiring for a Digital Experience Manager to be based in our Dubai office for the Audi brand . In this role, your main goals will be to:
Develop, maintain and rollout projects for Audi’s current online presence touchpoints, including, but not limited to:
Brand websites, used cars websites, and in conjunction with IT, manage the e-commerce portals for key markets. Work closely with the brand and dealers to deliver effective, targeted, and measurable online campaigns to customers in the Region, develop online experiences to boost
customer engagement
and ensure a future proof user journey In line with wider strategic goals. Ensure that CRM programme benefits from stable and clean data funnels emanating from all front-end activities.
Ownership of ensuring the highest quality of customer experience exists across the brand and its dealers’ online portals. MAIN RESPONSIBILITY Brand websites:
Own the creation, development, maintenance, and measurement of a best-in-class customer journey online and customer experience for Audi customers in the ME region. Ensure the customer experience meets brand expectations across the different portals. Continue to evolve the content and journey experience in line with customer feedback, industry and out of industry data and insights. Ensure a shared and agreed customer journey is developed which matches the requirements of the Global Audi Strategy and the input of the partners in the region.
Work and liaise closely with digital agency for all tasks related to online touchpoints, lead funnels, campaign landing pages, online configurators, up to date assets, and all requirements related to brand websites. Ensure that the used car portals match and meet all brand standards and user expectations, for successful marketing campaign development. Conceptualize, develop, and implement a reporting structure on a monthly and quarterly basis for all online portals and activities focusing on usage, user journeys, insights, and future recommendations.
Development, implementation, and management of an “always on” retail offers programme on all brand online platforms, including, but not limited to process and
project management
with markets, agencies and internal stakeholders with sales and brand KPIs and targets in mind. CRM:
Steering and deploying direct marketing activities. Campaigns to generate leads in both Sales and Aftersales Measure and improve the online conversion funnel and effectiveness of all campaigns across the brand and dealers. Manage and optimize lead processes to improve Customer Experience and increase lead conversion ratios. Develop, implement, and continually optimize customer experience online to encourage brand
advocacy
and repurchase. Provide support to dealers in region with their campaign activity (market required landing pages for campaigns, etc) and in the implementation of applicable regional brand strategy narratives across all online contact points.
Deliver Measurement and reporting on impact of campaigns and taking ownership to improve effectiveness of campaigns over time. Work with the CRM Systems Executive and Digital agencies to maximize the effectiveness of Audi’s CRM and marketing automation platforms. Agency and campaign management:
In
collaboration
with marketing colleagues and departmen…
Title: Digital Experience Manager Volkswagen Group
Company: Vacancies
Location: Dubai, UAE/Dubai
Category: Marketing / Advertising / PR, Management
