Overview
Digital Insights Manager – Remote Jobs in Minnetonka, MN at UnitedHealthcare
CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is developed by Grupo Pisa, Latin America’s premier pharmaceutical company with over 80 years of experience and has become a leader in premium hydration beverages. Since our establishment in 2015, we have dedicated ourselves to enhancing Electrolit’s visibility in the U.S. market, building on a rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit features an innovative scientifically backed formula, a range of delightful flavors, and is produced using pharmaceutical-grade ingredients in a state-of-the-art facility.
At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility and drive are the cornerstones of our success. We aim to create a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.
Position Summary
The Social Media Specialist will be responsible for planning, implementing, managing, and monitoring Electrolit’s social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. You’ll play a critical role in shaping how Electrolit communicates with audiences across various platforms while staying ahead of social media trends.
Location/Region: Houston, TX (Hybrid)
Principal Duties
Develop, manage, schedule and optimize social media calendars for platforms including Instagram, Facebook, LinkedIn, Twitter, TikTok, and emerging channels
Craft engaging content (posts, stories, videos, etc.) that aligns with brand voice and objectives
Monitor audience engagement, respond to comments/messages, and foster community growth
Analyze and track social media performance metrics (e.g., engagement, reach, impressions) and provide actionable insights
Organize content in our Digital Asset Management platform
Collaborate with internal teams and external teams (design, marketing, PR, freelancers) to integrate social media efforts into broader campaigns
Identify and collaborate with influencers or brand ambassadors for partnership opportunities
Implement and manage paid and boosted campaigns across social channels, including audience targeting and A/B testing
Travel as required to support on-site content creation, attend events, collaborate with teams, or represent the brand at industry-related activities
Perform other duties as assigned
Knowledge, Skills and Abilities
In-depth understanding of major social media platforms, including Instagram, YouTube, Facebook, LinkedIn, Twitter, TikTok, and emerging channels
Knowledge of social media trends, best practices, and algorithms
Understanding of content marketing principles, brand positioning, and audience segmentation
Basic knowledge of paid social media advertising, including campaign creation, optimization, and reporting
Exceptional written and verbal communication skills, including the ability to craft compelling copy and captions
Strong interpersonal and teamwork skills to work effectively with cross-functional teams
Strong time management, organizational, and problem-solving skills with attention to detail, the ability to take initiative, work independently on multiple projects, and consistently meet deadlines
Ability to think creatively and generate innovative content ideas
Experience creating content and graphics for social media using Canva and Adobe Creative Suite
Proven record with social media monitoring, and management tools for publishing, reporting, and social listening
Qualifications
Bachelor’s degree in marketing, communications, or a related field (or equivalent work experience)
3+ years of professional experience in social media management or digital marketing
Proven track record of developing and executing successful social media campaigns
Experience in the beverage, CPG or agency experience is a plus
Proficient in Adobe Design Suite
Other Requirements
Able and willing to travel (Travel up to 30%)
Must be able to lift 25 pounds at times
Must be legally authorized to work in the USA
Fluent in English, Spanish is a plus
The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.
Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test.
Job Type: Full-time
Pay: $60,000.00 – $74,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Parental leave
Retirement plan
Schedule:
8 hour shift
Day shift
Monday to Friday
Weekends as needed
License/Certification:
Driver’s License (Required)
Ability to Commute:
Houston, TX 77019 (Required)
Work Location: Hybrid remote in Houston, TX 77019
Title: Digital Insights Manager – Remote
Company: UnitedHealthcare
Location: Minnetonka, MN
