Overview
Digital Marketing Jobs in New York, New York, USA at Apollo Inc
Location: New York
Position Overview
Apollo Global Management is seeking to hire a senior,
experienced professional
to lead its Digital vertical with the Client & Product Solutions Client Marketing team. Responsibilities will include the below:
Digital Marketing Job Requirements & Responsibilities:
Establish the vision, strategy and roadmap for all digital marketing activities delivered via web, SEO/SEM, email, social media, and paid media campaigns and work with Digital, Data and Enablement (DDE) team to inform product roadmap needs to orchestrate and measure.
Define how CPS use social media within the end-to-end customer experience; designs and maintains our social media presence.
Define segmentation/audience activation strategy and key journeys/campaigns to drive conversion in partnership with channel marketing.
Define personalization strategy and business rules to deliver multi-channel nurture campaigns to enable personalized experiences at scale.
Define digital-only coverage strategy for prospects and lower tier client segments.
Defines digital marketing goals and KPI framework and partners across teams to develop, measure and assess performance against goals (ROI and KPIs)
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and identifies trends and insights and optimizes spend and performance based on the insights.
Identifies critical conversion points and drop off points and optimizes user funnels.
Brainstorms new and creative growth strategies and plans, coordinates execution and measurement of multi-variant testing approaches and holdout groups to optimize engagement/ conversions
Collaborates with agencies, marketing managers, DDE and tech teams to design and develop landing pages, digital forms, e-kits, and to optimize user experience
Partners with DDE and tech teams to evaluate how emerging technologies support business goals.
Provides peer coaching, thoughtleadershipand perspective on best in-class ways of working to deliver and optimize investor-centric digital experiences
Qualifications & Experience
Digital Marketing
Qualifications & Skills:
Creating and maintaining client relationships
Self-motivated yetcustomer-focused
Proficient in marketing research and statistical analysis
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education, Experience, and Licensing Requirements:
Bachelor’s or master’s degree in marketing or a related field
Minimum 10 years of previous experience in marketing and digital, with demonstrable skills
Proven working experience in digital marketing, particularly within the wealth management
Demonstrable experience leading and managing SEO/SEM, email, social media and paid media campaigns
Experience defining digital channel strategy, designing journeys/campaign and optimizing landing pages and user funnels
Experience designing A/B and multivariate experiments
Solid knowledge of digital marketing tools (website content management system, marketing automation, and marketing analytics tools) to understand the art of the possible, what can be content managed versus what requires development
Basic understanding of digital copywriting best practices
Experience in designing and optimizing PPC campaigns on all major search engines
Pay Range
$200,000 – $240,000
The base
s…
Title: Digital Marketing
Company: Apollo Inc
Location: New York, New York, USA
Category: Marketing / Advertising / PR, IT/Tech
