Overview
Digital Marketing Associate Jobs in Los Angeles, CA at Midway International Inc
Title: Digital Marketing Associate
Company: Midway International Inc
Location: Los Angeles, CA
Job Description
This role requires a brand expert mindset: create the content our audience is looking for in line with our new product launches and then to optimize the path to conversion.
Responsibilities:
Post and schedule content on Bobbi Boss social media channels: TikTok, Instagram, Facebook and YouTube
Run PAID ads on Facebook, Instagram, and Tiktok.
Moderate member conversations, including user-generated comments and spam and maintain brand voice that resonates across all channels
Learn new social media channels best practices and how to engage and build a community organically
Build and maintain the brand’s database for Influencers, hairstylists and other talent
Prepare formal monthly reviews of analytics and insights for all social media platforms with actionable suggestions for growth, engagement, new followers, and influencer campaigns
Management of creative resources including photographers/ videographers/ on screen talent and other 3rd party personnel hired to help create content
Recruit and build relationships with Influencers, negotiating activities in exchange for product or payment, and monitoring results of actions taken
Writing of creative briefs and content outlines to manage the creative process both internally and with influencers
Leverage social media to identify brand opportunities and alert marketing team on trending topics, styles, and content themes
Gathers information for inclusion in reports or presentation materials and contributes to creating presentation decks / trend reports, preparations for meetings, and social media campaign recaps, etc.
Work WITH AGENCY to execute influencer campaigns, ensuring that campaign goals are met and product promotion reflects brand image authentically
Qualifications:
BA/BS degree in digital marketing, social media marketing, or related field
Experience managing social marketing content and strategy
Experience with paid ads on social media
Experience with social media operational tools for content management, publishing, and community management
Graphic design/Photoshop/Canva skills preferred
Social media video editing skills preferred
Expertise in growing social follower counts
Experience managing and prioritizing multiple projects simultaneously
Strong analytical skills for measuring/tracking success
Able to organize and prioritize workload to meet deadlines
PASSION for hair, beauty, and fashion a must
Bilingual in English and Korean preferred
Company Description
We are a well-respected, leading brand in the international hair & beauty industry, providing our customers with high quality hair solutions in both classic and the most current styles. We are looking for dedicated and talented individuals to come on board to work with us in this exciting and dynamic environment.
We are a well-respected, leading brand in the international hair & beauty industry, providing our customers with high quality hair solutions in both classic and the most current styles. We are looking for dedicated and talented individuals to come on board to work with us in this exciting and dynamic environment.
