Overview
Digital Marketing Automation Professional (HYBRID Shelton, CT) Jobs in Shelton, CT at PerkinElmer
Seeking a creative, team-oriented self-starter with the ability to work autonomously in a fast-paced environment. Demonstrated success in a previous marketing role or similar role increasing revenue and expanding brand presence.
This position reports directly to the owner of the company and works closely with the sales and installation teams.
Responsibilities include:
Strategic Planning: Develop a working knowledge of local industry trends and the competitive landscape. Work with leadership team to analyze local industry trends and identify strategic business opportunities.
Marketing Planning: Develop annual marketing plan and implement marketing tactics to achieve business objectives.
Marketing Campaign Management: Responsible for design, maintenance and oversight of marketing campaigns. Platforms include digital media, email marketing, and traditional advertising media (i.e., print, radio, tv).
CRM: Work closely with sales team to learn the company’s CRM system and develop programs within the system to generate and nurture sales leads.
Digital Marketing: Manage the company’s online presence via social media and digital advertising.
Photography/Videography: Responsible for taking photos/videos of completed projects to post on social media and to use for other marketing purposes. Responsible for staging completed projects and coordinating with clients for video testimonials and photo shoots. Experience with drone photography/videography, or ability to learn, is preferred.
Web Site Development and Maintenance: Working alone or with external vendors, responsible for maintaining company web site to ensure it is up to date with new information and purged of outdated information.
Budget Management: Manage the allocated marketing budget.
Partnerships and Collaboration: Collaborate with the sales and installation teams, as well as external vendors and strategic partners, on a daily basis.
Soft Skills
Leadership Skills
Analytical Skills
Communication Skills
Creativity
Problem-Solving
Attention to Detail
Decision-Making
Organizational skills
Hard Skills
CRM (Customer Relationship Management) – previous experience working with a CRM system or the ability to learn. Knowledge of Hubspot is a plus.
Content Creation
Writing
Market Research
Social Media Marketing
Project Management
SEO experience a plus
Strategic Planning
Data Analysis
Photography/videography and drone operation experience preferred
This is an in-office position, but a hybrid work model will be considered.
Position works during the landscape season (February – December) and receives 6- weeks of unemployment during the off season.
Job Type: Full-time
Pay: $45,000.00 – $80,000.00 per year
Benefits:
401(k)
Professional development assistance
Retirement plan
Schedule:
10 hour shift
8 hour shift
Monday to Friday
People with a criminal record are encouraged to apply
Work Location: In person
Title: Digital Marketing Automation Professional (HYBRID Shelton, CT)
Company: PerkinElmer
Location: Shelton, CT
