Overview
Digital Marketing Content Creator Jobs in Columbia, TN at Roto-Rooter (Tennessee)
Suveto is a dynamic and growing veterinary organization dedicated to supporting our hospitals and teams with innovative marketing strategies. We are looking for a Digital Marketing Specialist to manage paid advertising for Suveto’s parent brand and sister companies while overseeing agency partnerships for 70+ hospital accounts. This role is ideal for a data-driven marketer who thrives in digital advertising, strategic planning, and performance optimization.
This is a remote position; incumbent must reside within the USA.
DUTIES and RESPONSIBILITIES
Ad Campaign Management
Manage and optimize paid digital advertising campaigns across Google Ads, Meta Ads, YouTube, and other platforms for Suveto, Calico Financial and Harbor.vet.
Oversee and collaborate with an external agency managing digital ads for 70+ veterinary hospitals, ensuring alignment with marketing goals.
Conduct keyword research and audience targeting to improve campaign performance.
Implement A/B testing strategies for ad creatives, messaging, and landing pages to enhance conversion rates.
Agency & Budget Management
Serve as the primary point of contact for the digital advertising agency, ensuring campaigns align with business objectives.
Monitor agency performance, identify areas for improvement, and evaluate market-specific growth
Manage and optimize monthly ad spend budgets to maximize ROAs and lead generation.
Strategy & Performance Optimization
Develop and execute digital advertising strategies that align with seasonal trends, business goals, and individual hospital needs.
Comfortable utilizing AI tools and automation for audience targeting, bid management, and performance forecasting.
Monitor key performance metrics, analyze campaign data, and provide actionable insights through regular reports.
Stay updated on industry trends, competitors, and platform changes to refine strategies proactively.
Cross-Functional Collaboration
Work closely with the Marketing Managers to align digital ad strategies with overall marketing initiatives.
Partner with the internal creative team and agencies to ensure paid ads support brand messaging and video initiatives.
Collaborate with practice leadership teams to understand local market dynamics and tailor ad strategies accordingly.
REQUIRED SKILLS and ABILITIES
Hands-on experience managing Google Ads, Meta Ads, and YouTube Ads.
Google Ads and Meta certified preferred
Experience working with marketing agencies and overseeing their performance.
Strong analytical skills with proficiency in Google Analytics, Looker Studio, or similar reporting tools.
Familiarity with AI-driven advertising tools and audience targeting strategies.
Ability to manage multiple campaigns and budgets while meeting performance goals.
Strong communication and collaboration skills to work with internal teams and external partners.
Some travel may be required (5-10%)
EDUCATION and EXPERIENCE
Bachelor’s degree required, preferably in communications, marketing, or digital media
2+ years of experience in digital marketing, with a strong focus on paid search and paid social advertising.
Veterinary or pet-related consumer marketing experience a plus
BENEFITS
Our employment package for full-time employees includes paid time off, paid holidays, medical, dental and vision insurance, pet care discounts, 401K with a true match up to 4%. In addition, all full-time hospital team members receive VSOP® grants, SUVETO’S VETERINARY STOCK OWNERSHIP PLAN, at no cost to team members. VSOP® is an ownership program that tracks the value of the entire Suveto organization.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.
While performing the duties of this job, the employee is regularly required to stand, walk, talk, see, hear, use hands and fingers to handle or feel, reach with hands and arms, stoop, kneel, crouch and crawl.
The employee must frequently lift and/or move up to 25 pounds and will occasionally lift and/or move up to 50 pounds.
Suveto Buyer LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Compensation: N/A
Title: Digital Marketing Content Creator
Company: Roto-Rooter (Tennessee)
Location: Columbia, TN
