Overview
Digital Marketing Content Specialist Jobs in Nashville, TN at Classic Vacations, LLC
Key Responsibilities
Social Media Management and Strategy:
Develop and implement a social media strategy aligned with company goals.
Manage daily social media activities, including creating, scheduling, and publishing
content across LinkedIn, Instagram, Twitter, and Facebook using platforms like Sprout
Social, and Hootsuite.
Ensure brand consistency and storytelling excellence in posts, videos, and graphics.
Content Creation & Engagement:
Create compelling and visually engaging content, including graphics, videos, and
written posts.
Collaborate with internal teams to showcase projects.
Film and edit short-form videos for promotional campaigns and internal branding.
Capture and curate high-quality photos and videos of company events, projects, and
employee highlights.
Monitor industry trends and competitor activity to inform strategy.
Engagement & Analytics:
Monitor engagement, respond to comments/messages, and build Guernsey’s online
community.
Track social media analytics and generate insights to refine and optimize content
strategies.
Collaborate with internal teams to amplify project successes.
Generate monthly reports on engagement, reach, and overall performance.
Provide insights and recommendations for improvement based on data.
Marketing Support:
Assist with developing marketing materials and digital campaigns.
Support content planning for special events, tradeshows, and corporate initiatives.
Support other marketing initiatives as needed.
Skills
Required
PowerPoint
Preferred
Excel
Microsoft Word
Behaviors
Preferred
Dedicated: Devoted to a task or purpose with loyalty or integrity
Team Player: Works well as a member of a group
Thought Provoking: Capable of making others think deeply on a subject
Innovative: Consistently introduces new ideas and demonstrates original thinking
Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
Motivations
Preferred
Work-Life Balance: Inspired to perform well by having ample time to pursue work and interests outside of work
Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
Self-Starter: Inspired to perform without outside help
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Title: Digital Marketing Content Specialist
Company: Classic Vacations, LLC
Location: Nashville, TN
