Overview
Digital Marketing Coordinator Jobs in Rochester, NY at Unique Solutions Organisation
Title: Digital Marketing Coordinator
Company: Unique Solutions Organisation
Location: Rochester, NY
Do you have a passion for digital marketing and an eye for strategy? Are you ready to help drive online growth and engagement for a fast-paced and innovative company? We’re looking for a Digital Marketing Coordinator to join our team and help manage and execute our digital marketing initiatives across multiple platforms.
Role Overview: As a Digital Marketing Coordinator, you will be responsible for supporting and executing our digital marketing strategies across various online channels. From social media to email marketing, SEO, and paid advertising, you’ll work closely with our team to ensure our campaigns align with company goals and objectives.
Responsibilities:
Assist in the creation and execution of digital marketing campaigns across platforms including social media, email, paid search, and display ads
Coordinate content creation for blogs, social media, and email newsletters
Monitor and manage social media accounts, responding to engagement and ensuring consistent branding
Analyze and report on campaign performance, using tools like Google Analytics and social media insights
Conduct keyword research and help optimize website content for SEO
Help with the creation of landing pages and other online content for conversion optimization
Collaborate with designers, writers, and other team members to produce high-quality marketing materials
Stay up-to-date on the latest digital marketing trends, tools, and best practices
Requirements:
2+ years of experience in digital marketing or a related field
Strong understanding of digital marketing channels (social media, SEO, PPC, email marketing, etc.)
Familiarity with digital marketing tools such as Google Analytics, Hootsuite, Mailchimp, Google Ads, and SEO tools
Excellent written and verbal communication skills
Strong attention to detail and ability to prioritize tasks effectively
Creative mindset with an eye for compelling content
Ability to work collaboratively and adapt to a fast-paced environment
A degree in Marketing, Communications, or a related field is preferred
Why Join Us?
Competitive salary and benefits package
A creative, collaborative, and dynamic work environment
Opportunities for career growth and development
Hands-on experience with a variety of digital marketing campaigns
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