Overview
Digital Marketing & Demand Generation Manager Jobs in Bangalore, Karnataka, India at IBS Software
Exp : 8-10 years
Skills :
Project Management
, Marketing, Data Analysis, Digital marketing
Key Responsibilities:
• Develop and execute digital marketing and demand generation strategies that drive awareness and engagement, leveraging channels such as email, webinars, paid search, paid social (Linked In), content syndication, and third-party partnerships
• Drive
brand awareness
campaigns, working closely with internal teams to understand industry pain points and our brand value proposition/differentiators, with the right messaging that resonate with decision-makers
• Collaborate with internal designers to create digital marketing assets in support of marketing campaigns
• Drive end-to-end execution of webinars working jointly with Sales, Industry, Practice and Content team
• Support Field Marketing activities as needed to ensure smooth execution of regional and global events
• Track and report campaign performance across relevant channel KPIs with a focus on ABM and pipeline metrics
Qualifications:
• 6-10 years of proven multi-channel B2B marketing experience within enterprise IT services/SaaS.
• CRM and Marketing Automation experience required. Salesforce and Marketo experience is highly desirable.
Experience with
analytics and attribution tools like Google Analytics and Hockey Stack is a plus.
• Experience planning and executing digital marketing campaigns across email, Google PPC, Linked In Campaign Manager, SEO/SEM, content syndication.
• Strong reporting capabilities with the ability to track campaign performance and associated spend.
• Excellent verbal and written
communication skills
.
• Strong
project management
skills. Ability to get things done in a matrixed environment.
• Bachelor’s degree in Marketing, Communications, or a related field. Master’s degree is a plus.
Title: Digital Marketing & Demand Generation Manager
Company: IBS Software
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR (Digital Marketing, Marketing Manager, Marketing Strategy, Marketing Communications)
