Overview
Digital Marketing Executive/Subscription Jobs in Singapore, Singapore at Viu
Digital Marketing Executive (Subscription)
Experience in freemium or subscription business
Driving execution and optimisation to grow subscriptions for Viu Singapore Deep diving into various conversion rate optimisation techniques and growing subscription acquisitions across In-app purchase, credit cards, redemption codes
Deep understanding of subscription business which will include experience in improving average revenue per user, churn, lifetime value and gross acquisitions
Develop and present pricing and incentive strategies based on growth & revenue forecast
Working with product and strategy team to come up with tactical mid/long term campaigns to drive acquisition across various channels
Have to be data driven and find opportunities to align subscription growth along with marketing and product activations
Conduct regular analysis of the subscriptions business along with benchmarking against competitors to recommend optimisations, campaign ideas and unlocking new demographics for growth
Understanding of affiliates and acquisition strategies to grow subscription business
To succeed in this role Degree or above with a minimum of 2 years experience hopefully in OTT/subscription space or a related role in the media or entertainment industry
Seniority level
Associate
Employment type
Full-time
Job function
Marketing and
Project Management
Industries:
Entertainment Providers and Technology, Information and Media
#J-18808-Ljbffr
Title: Digital Marketing Executive/Subscription
Company: Viu
Location: Singapore, Singapore
Category: Sales (Ecommerce, Business Development), Marketing / Advertising / PR (Ecommerce, Business Development)
