Overview
Digital Marketing & Growth Manager Jobs in Beverly, MA at Highland Electric Fleets
About Us
Highland Electric Fleets’ electrification-as-a-service (EaaS) model aims to make electric school buses and other clean heavy duty vehicles attainable for every district across the US and Canada. Our turnkey solution tackles financing, vehicle procurement, infrastructure upgrade and maintenance to create a reliable and affordable fleet for our customers.
We know that cleaner buses create healthier communities and it’s our mission to eliminate the barriers to better student health and cleaner air – just 10 electric buses will reduce the pediatric asthma risk for 1,500 students!*
We are looking for candidates that want to help support this mission…
Source: American Journal of Respiratory and Critical Care Medicine. Based on estimates for Highland customer with large fleet
We are seeking a strategic, data-driven Digital Marketing and Growth Manager to join our marketing team. This role will focus on optimizing Highland’s digital presence and ad performance to further Highland’s thought leadership position and build grassroots advocacy for electric vehicle fleets.
The ideal candidate will have experience in analyzing website and advertising performance, managing paid strategies across Google Ads and social media platforms, driving SEO initiatives, and managing CRM campaigns.
Key Responsibilities Include:
Performance Analytics:
Analyze website performance, campaign metrics, and advertising data to identify trends, insights, and opportunities for optimization
Build dashboards and reports to track and communicate key performance indicators (KPIs) across digital channels
Search Engine Optimization (SEO):
Optimize website content and structure to improve organic search visibility and ranking
Conduct keyword research and implement strategies to enhance website traffic and lead generation
Organic Social Media
Manage Social Media Coordinator to engage and grow followers for Highland’s organic social presence across platforms (Instagram, TikTok, Facebook)
Identify trends and opportunities to build brand awareness and advocacy through organic social channels
Collaborate with cross functional team to publish relevant & timely posts, monitor engagement and optimize strategy based on performance
Google Ads and Paid Media:
Actively manage Google Ads and other paid media campaigns, ensuring ROI optimization and alignment with marketing goals.
Develop and execute paid social media strategies across Meta, TikTok and LinkedIn to build brand awareness
CRM and Personalization/ABM:
Develop targeted, data-driven campaigns tailored to audience personas and specific targeted accounts
Collaborate with the sales and customer success teams to optimize CRM for personalized outreach
Website Optimization:
Optimize website user experience and landing pages to improve user experience
Conduct A/B testing to refine CTAs, forms, and page designs.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field
5+ years of experience in digital marketing, with a focus on performance analysis and paid media strategy
Hands-on experience managing Google Ads and paid social campaigns
Strong understanding of SEO best practices and tools such as Google Analytics, SEMrush, or similar platforms
Experience with ABM strategies and CRM/marketing automation platforms like HubSpot or Salesforce
Proven ability to optimize user experience and conversion rates through CRO strategies.
Excellent analytical, organizational, and communication skills
Ability to manage multiple projects in a fast-paced environment and collaborate across teams
What You Can Expect from Highland:
Competitive base salary and performance-based bonus program
A supportive, highly collaborative, team-oriented environment
Opportunities to make a difference, be heard, add value, and be recognized
Growth and development with a leader in this new and exciting industry
Ability to work with bright, innovative, and forward-thinking colleagues
Health, Vision, and Dental coverage for employees & their dependents
Life insurance, public transportation assistance
Generous Paid Time Off
401(k) program and company match
Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Title: Digital Marketing & Growth Manager
Company: Highland Electric Fleets
Location: Beverly, MA
