Overview
Digital Marketing Manager Jobs in Herndon, VA at Wärtsilä
Paneltronics is a leader in the design, engineering and manufacturing of high-quality electrical control panels, power distribution units, instrument panels, and switch panels. We are a vertically integrated manufacturer with strength in being able to support custom OEM requirements. Paneltronics’ products are specified on a wide variety of industrial equipment, specialty vehicles, trucks, boats and military applications worldwide.
Job Description: Marketing Coordinator
Reports to: Sales Manager
Function:
The Marketing Coordinator’s primary function is to initiate, support and manage marketing efforts. These marketing efforts must be directed towards the creation, implementation, and execution of coordinated marketing plans and strategies that create and support additional sales growth for Paneltronics.
Position Responsibilities and Requirements:
Includes but is not limited to creation, direction, development, implementation, hands-on execution, analysis, and/or management of the following for both business-to-business and business-to-consumer marketing:
Marketing strategies to maximize sales, customer diversification, and industry diversification
Creative design for our website, social media, advertisements, presentations, catalogs, brochures, data/spec sheets and related printed materials
Advertising schedules and submitting advertising materials and press releases
Current website contractor with direction, content, and creative
Interactive websites and social networking
Search Engine Optimization efforts
E-blasts
Blogging
Newsletter
Photography
Videos
Multimedia marketing campaigns for sales lead generation
Web analytics to set direction, improve base performance, and achieve desired results. Provide monthly reports to management.
Sales and marketing measures and benchmarks to improve base performance and desired results
Collaborate/coordinate with the Finance, Sales, Engineering, and Production departments
Perform proper due diligence and select the best contractors and suppliers for purchased services and materials
Communicate with vendors to ensure that materials are delivered on a timely basis
Experience Requirements:
Three (3) or more years of professional experience in marketing, graphic design and website support
Two (2) or more years of professional experience in social networking and social media
Position-specific Professional Competencies:
Specific technical knowledge and professional skills required for the position:
Strong graphics design skills
Strong website support and analysis
Extensive knowledge of Social Networking – Including but not limited to Facebook, LinkedIn, Instagram, and YouTube
Proven track record of effective Search Engine Optimization
Strong understanding of web and social media analytics
Strong hands-on working knowledge of Adobe Creative Suite, Google, Google Analytics, Internet Explorer, Safari
Strong communication skills with all levels of management, both internal and external
Ability to work independently, following specific and detailed instructions about required tasks and expected results.
Detail oriented
Strong sense of responsibility, commitment, and urgency
Excellent interpersonal skills
High initiative and creativity
Ability to read, speak and communicate in English
Ability to communicate in Spanish
Education Requirements:
A Bachelor’s degree in Business Administration, Marketing, Communications, Graphics Design, or Multimedia Design
Core Competencies:
Integrity: High sense of responsibility and commitment
Understanding Role and Responsibilities: Demonstrate clear understanding of the expectations of the job and of company policy.
Teamwork: Excellent teamwork skills
Dependability: Demonstrated ability to work independently.
Flexibility: Excellent attitude toward change
Urgency: Quickly act, react, follow-up and follow-through in accordance with the appropriate urgency required to address situations and problems that may arise.
Leadership: Be a leader within the company, contributing to its performance-driven culture.
Paneltronics offers competitive wages and a complete benefits package including medical, dental, and 401K plan. Paneltronics is an Equal Opportunity Employer.
Job Type: Full-time
Pay: $50,000.00 – $55,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance
Schedule:
Monday to Friday
Education:
Bachelor’s (Required)
Experience:
B2B marketing: 3 years (Required)
Language:
English (Required)
Ability to Commute:
Hialeah Gardens, FL 33018 (Required)
Ability to Relocate:
Hialeah Gardens, FL 33018: Relocate before starting work (Preferred)
Work Location: In person
Title: Digital Marketing Manager
Company: Wärtsilä
Location: Herndon, VA
