Overview
Digital Marketing Manager Jobs in Berkeley, California, USA at The Crowden School
Position Summary
The Digital Marketing Manager is a full-time staff member reporting to the Director ofAdvancement. This role is central to driving Crowden’s marketing strategy to expand awareness and enable growth in student enrollment and earned and contributed revenue. This role will oversee implementation of paid advertising (digital and print), press relations, email communications, and all social media content creation and digital community engagements.
Success will be measured via increased pipeline of inquiries and visitors to Crowden,community engagementvia Crowden’s social media channels, press appearances, and data & analytics reports showing greatly increased traffic to our website, You Tube, and social media channels.
Essential Responsibilities and Duties
Work with Crowden admissions, development, and community programs leads to develop, maintain, and execute a multi-channel digital marketing strategy/plan for each focus area
Oversee, manage, and maintain Crowden digital channels: paid media, Crowden website, Meta (Facebook, Instagram), You Tube, Google Ads, analytics and reporting, and SEO/SEM projects
Lead social media, blog, and email strategy andcollaborationof content and messaging with Crowdenleadershipmembers
Be the primary point of contact (POC) for 3rd party agencies, vendors, and business partners/channels for marketing projects
Design, create, produce, and manage content assets for email, photography, video, social media, blog, and print uses
Produce and maintain email communications and press/editorial calendars collaborating with department leads
Manage and maintain email campaigns, lists, and collaborate with departments on email segmentation strategy and list building
Design and oversee print materials projects, including direct mail, brochures, event invitations, publications (ex. Annual Report)
To Apply
Find this job opening on INDEED andsubmit your applicationwith a cover letter and resume. Or, send an email to dstair with subject line “Digital Marketing Manager Application”, and include cover letter and resume. Applications without a cover letter will not be considered.
Qualifications
Excellent written and communications skills
Creative thinker with strategic mindset, the ability to generate new ideas, and drive alignment
Bachelor’s degree in marketing, communications, or similar is required
3-5 years’ minimum experience in digital marketing strategy & implementation is required
High proficiency in digital tools, paid media and analytics (paid social, search, SEO, Google analytics, SEM)
Artistic and adept at graphic design and proficient with InDesign, Photoshop, Canva, or the like
Excellent organizational skills andattention to detailwith strong degree of self-direction
Experienced at generating, editing, producing video clips, content, stories for social media
Experience in a school setting or educational environment is preferred
Passionate about Crowden’s vision, mission, and impact
Appreciationfor classical music and a connection to musiceducationis preferred
Ability to work occasional evenings and weekends for meetings and events
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Title: Digital Marketing Manager
Company: The Crowden School
Location: Berkeley, California, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
