Overview
Digital Marketing Manager Jobs in Singapore, Singapore at goGame Pte Ltd
goGame is looking for a Marketing Manager who has experience in both ATL & BTL initiatives in pursuit of generating hype, acquiring users, and generating RoAS positive campaigns for Free-to-Play Online Mobile Games. The successful candidate will lead multi-disciplinary, cross-regional Art & Marketing Teams in creating Best-in-Class Marketing Creatives and Campaigns for titles like Chain Chronicle, Shin Megami Tensei Liberation Dx2, Fist of the North Star, and more!
Your go-Getting Mission Craft ATL & BTL Global Performance Marketing Campaigns to emphasize the appeal of our Mobile Games Prepare the Marketing Budget, define the Marketing Mix based on CPI & Install Volume Targets Execute Performance Marketing & UA Plans at each stage of a game’s lifecycle – Pre-Launch, Launch & Sustain Maintain the Marketing Roadmap for a Portfolio of Games Train & Lead a multi-disciplinary Art & Marketing Team in creating Best-in-Class Creatives & Initiatives Manage Key Agency (UA, Creative, etc) Partners, from initial briefing, creative concepting and execution
Oversee the creation of Marketing Assets (Copy, Banners, Trailers, Playable Ads, Interactive Landing Pages)
Oversee the creation of UA Campaigns on Display & Video Ad Channels (AdWords, Facebook, Iron Source, etc)
Perform Competitor Marketing Execution Analysis in order to strengthen in-house initiatives
Oversee ASO & A/B Testing Initiatives to optimize Conversion Rates & CPIsMeasure & Report on Cohorted Campaign Performance (CPM, CPC, CPI, Conv Rates, RoAS)
Work together with Game Developers to define & troubleshoot Ad Attribution SDK events integration
Collaborate with Game Developers to identify Marketing Message & Product Positioning The Pre-Requisites5 years experience in promoting mobile applications
Good understanding of Free-to-Play Online Mobile Games, Game Mechanics & Monetization Strategies Good understanding of Mobile Marketing Channels and the Key Levers that can influence performance
Strong
hands-on experience
running AdWords & Facebook Campaigns Has experience in data-backed and process-driven decision-making
Experience in Analytics, Market Research & Copy-Writing is a big plus Wanna be the next go Getter?
Submit your go Getting resume with recent FUN photos, including present and expected salary to FUNShow us you got game! To let us know you a little bit better, please send us a link to a (1 min long) fun video intro of yourself.
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Title: Digital Marketing Manager
Company: goGame Pte Ltd
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Event Manager / Planner, Marketing Communications, Marketing Strategy), Entertainment & Gaming (Event Manager / Planner)
