Overview
Digital Marketing Manager Jobs in New York, New York, USA at Alliance Insurance Group
Location: New York
Job Title:
Digital Marketing Manager
Location: Remote
We are seeking a dynamic and experienced Digital and Social Media Marketing Manager to join our team. This individual will play a crucial role in supporting digital marketing initiatives for both our events and marketing solutions divisions. The ideal candidate will have a strong background in digital marketing, proficiency in using Marketo, , and Sprout Social, and preferably possess experience with platforms such as Swoogo, Linked In Sales Navigator, and Zoom Info.
Responsibilities:
Event Marketing Support (25%):
Plan and execute digital marketing strategies to promote events, focusing on attracting sponsors and attendees.
Collaborate with the events team to develop and implement comprehensive marketing campaigns.
Utilize Marketo and  for effective event marketing automation.
Monitor and analyze campaign performance, providing insights for continuous improvement.
Manage social media presence related to events using Sprout Social.
Coordinate with internal teams to ensure seamless execution of event marketing tactics.
Manage our external agency for paid social campaigns for our events.
Enterprise Marketing Campaign Support (75%):
Manage our Sprout Social Employee Advocacy platform to ensure we are amplifying our content via our employees.
Manage our Email Signature platform campaigns to ensure we’re always promoting the latest and greatest content and offerings via employee email signatures.
Support the development and execution of marketing campaigns for our marketing solutions (Connext) and communities (Communities) division.
Collaborate with the sales and marketing teams to understand client needs and create targeted campaigns to attract inbound leads for sponsorship.
Utilize Marketo and  to automate and optimize marketing solution campaigns.
Manage our Google Analytics instance for  and help surface insights to the enterprise marketing team on how we can drive increased traffic to our site.
Explore and implement innovative strategies to drive lead generation and customer engagement.
Leverage tools such as Swoogo, Linked In Sales Navigator, and Zoom Info to enhance campaign effectiveness.
Analyze campaign performance, generate reports, and provide recommendations for improvement.
Manage our paid social agency to execute campaigns to promote our many brands, and CRA Connect and Communities offerings.
Qualifications:
Bachelor’s degree in Marketing, Business, or related field.
Proven experience in digital marketing, with a focus on both events and marketing solutions.
Proficiency in Marketo, , and Sprout Social is essential.
Experience with Swoogo, Linked In Sales Navigator, and Zoom Info is a plus.
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication and collaboration skills.
Ability to work in a fast-paced, dynamic environment.
Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation.
Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology.
If you are a passionate and results-driven digital marketing professional with a keen interest in the cybersecurity industry, we invite you to join our team at Cyber Risk Alliance. Apply now and be part of an innovative company committed to shaping the future of cybersecurity.
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Title: Digital Marketing Manager
Company: Alliance Insurance Group
Location: New York, New York, USA
Category: Marketing / Advertising / PR (Digital Marketing, Social Media Marketing, Marketing Manager, Marketing Communications)
