Overview
Digital Marketing Manager Jobs in Sioux Falls, South Dakota, USA at Avera
Position: Â Digital Marketing Manager – Full-time
** Join theLeadershipteam at Avera!**
** Award Winning Health Care:
** Avera has been named among the nations 15 Top Health Systems, Forbes list of Americas Best-in-State Employers and Level 10 Most Wired Health Care Organization by CHIME.
** Culture:
** Be part of amultidisciplinaryteam built onteamwork, withcompassionand the goal of Moving Health Forward for you and our patients. Work where you matter.
** You Belong at Avera:
** Advance Avera to the next level throughinnovation, side by side with aleadershipteam proven to help shape the future of health care.
** Avera is currently seeking a highly motivated Manager of Digital Marketing!**
** _Position Highlights:_**
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** More than a career! Avera is amission-driven organizationfocused on people and our communities.**
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** As Manager of Digital Marketing, collaborate across the organization on select technology updates and implementations that are integrated with our digital tools and/or relate to consumers digital experiences and messaging.**
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** Positive and productiveteam environment.**
** Job Summary**
The Manager Digital Marketing oversees the strategic, coordination and build activities for always-on and campaign-driven digital marketing solutions. This role is responsible for websites, business listings and several other digital front door tools controlled by our digital team. This individual collaborates across the organization on select technology reviews, implementations and integrations.
This role is responsible for driving enhancement roadmaps to improve website user experience, non-paid traffic, and interaction and conversion rates for both paid and organic efforts. The Manager Digital Marketing will partner with digital, marketing, content, consumer engagement, design, and development teams to deliver comprehensive and integrated digital strategies that increase awareness and improve SEO, drive customer acquisition, and improve product adoption.
** Essential Job Functions**
1.
** UX Implementation &Optimization:
** For websites and other digital front door technologies managed by our team, lead projects andcross-functional teamsin discovery, accessibility, usability and UX design; implementation; andoptimization. Develop user insights, research and testing plans and use quantitative and qualitative data to back assumptions and devise digital strategies. Develop business cases as needed.
2.
** Organizational
Collaboration:
** Collaborate across the organization on other select technology updates and implementations that are integrated with our digital tools and/or relate to consumers digital experiences and messaging. Communicate effectively with both business and technical staff and convey complex ideas.
3.
**Team Leadership:
** Lead select digital team members focused on digital strategy and projects. Support, coach, mentor and guide direct reports toward professional and business goals.
4.
** Daily Operations & Maintenance:
** Manage day-to-day content and layout updates for external websites and business listings via content management systems and design software. Demonstrate accountability for website and other key platform updates, platform administration and improvements. Serve as a liaison to vendors including management of day-to-day activities. Troubleshoot, resolve and escalate technical issues as needed and communicate with vendors and internal teams.
5.
** Digital Advisor:
*…
Title: Digital Marketing Manager
Company: Avera
Location: Sioux Falls, South Dakota, USA
Category: IT/Tech, Marketing / Advertising / PR
