Overview
Digital Marketing Manager Jobs in Toledo, Ohio, USA at PENN Entertainment
WE’RE CHANGING ENTERTAINMENT. COME JOIN US.
We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of anexcitingindustry, where the days and nights arefast-paced. You’ll work with an incrediblydiverseset of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about yourcareer growthand will help you get thesupport youneed to expand your possibilities.
WE
LOVE OUR WORK.
TheDigital Marketing Managerdrives our digital marketing and social media strategies forward, leveraging their expertise to enhance brand visibility, engage audiences, and ultimately drive growth across various digital platforms.
Proactively and creatively engages all departments to create compelling content that engages our guests and tells the story of Hollywood Casino Toledo.
Develops, implements, and oversees marketing initiatives across various digital platforms including web and social, maintaining brand coherence throughout all channels and accounts.
Engages with cross-functional team stakeholders (such as F&B, entertainment, etc.) and corporate web team to comprehend requirements and specifications for web and social content creation.
Revises, proofreads, upkeeps, constructs, and publishes web landing pages in accordance with business needs, ensuring alignment with relevant brand guidelines.
Leveragesanalytical skillsto assess the entire customer journey across all touchpoints and channels, recommending data-driven adjustments as necessary to enhance the overall experience.
Examines, assesses, and quality-assures content, suggesting and implementing changes to enhance search discoverability.
Strategically plans, produces and publishes content on social media platforms; including but not limited to, Instagram, Facebook, Tik Tok and X – in coordination with our enterprise marketing strategy and calendar.
Collaborates with the marketing, food and beverage, entertainment, human resources teams, and other on-property teams to coordinate, schedule, and implement content in accordance with a property-level content calendar.
Develops, captures, curates, and edits visually appealing and compelling content that captures all elements of theguest experiencein alignment with brand guidelines and marketing objectives.
Identifies new opportunities to increase following across social accounts and create revenue opportunities.
Responsible for daily response, tagging, and community management to all guest commentary across all active social platforms in a timely manner.
Builds organiccommunity engagementthrough thoughtful commentary.
Monitors engagements and trends to inform the team of new content opportunities that align with the content calendar and enterprise marketing goals.
Collaborates with the Regional Social Media Manager to define strategic goals that align with both property and corporate strategy.
Works closely with the Paid Social Buyer to create synergy between organic and paid strategies, aiming to optimize overall social outcomes and ensure consistency of the campaign on web, creating web landing pages and updating content as needed.
Researches, identifies, develops and manages programs and events with social media influencers.
Analyzes and reports web and social media analytics, adjusting content strategy to capitalize on data-driven insights and opportunities.
Oversees the business’s online presence an…
Title: Digital Marketing Manager
Company: PENN Entertainment
Location: Toledo, Ohio, USA
Category: Marketing / Advertising / PR
