Overview
Digital Marketing Manager Jobs in Toronto, Ontario, Canada at BMO
Title: Digital Marketing Manager
Company: BMO
Location: Toronto, Ontario, Canada
Consults on marketing solutions delivered across BMO’s digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of BMO’s brand and design system standards.
Leads/participates in the design, implementation and management of new digital marketing campaign and program solutions.
Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.
Monitors and tracks campaign/program performance, user acceptance testing, and addresses any issues.
Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.
Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.
Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
Builds effective relationships with internal/external stakeholders.
Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.
Gathers and formats data into regular and ad-hoc reports, and dashboards.
Analyzes data and information to provide customer behavior and campaign related insights and recommendations.
Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements.
Monitors compliance with policy, brand standards and design system standards, escalates as required.
Coordinates and executes campaign and program activities; makes changes to resolve issues.
Monitors and tracks campaign performance and addresses any issues.
Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.
Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
Exercises judgment to identify, diagnose, and solve problems within given rules.
Works independently on a range of complex tasks, which may include unique situations.
Collaborate with content and design (UX) team to create and update web pages, ensuring proper functionality, usability, and mobile responsiveness across all platforms.
Edit and publish content for web pages using a content management system (CMS), ensuring it aligns with brand guidelines and SEO best practices.
Conduct content quality assurance (QA) checks to ensure accuracy, consistency, accessibility, and adherence to style guidelines before publishing, including but not limited to testing for broken links and proper media display.
Manage, implement and analyze A/B tests and personalization strategies to optimize user experience, engagement and conversion rates across site.
Broader work or …
