Overview
Digital Marketing Manager Jobs in Virginia, Minnesota, USA at EAB (Education Advisory Board)
At EAB, our mission is to makeeducationsmarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, andadvancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of everyleadershipteam, as well as the students and employees they serve.
We are seeking an experienced andresults-drivenDigital Marketing Manager / Lead Digital Marketing Strategist to join our Adult Learner Recruitment team. This individual will be responsible for developing and executing comprehensive digital marketing strategies across brand, vertical, and programmatic channels. The ideal candidate will have aproven track recordof creating effective lead generation campaigns, driving conversions, and building strong client relationships through exceptionalcommunication skills.
In this role, you will lead strategy development, create briefs and reports, and work across various platforms to ensure that campaigns achieve business objectives.
This role may be based in Richmond, VA;
Washington, D.C.; or remotely within the continental United States.
Primary Responsibilities:
Strategy Development & Execution:Design, implement, and optimize digital marketing strategies across brand, vertical, and programmatic channels to drive effective lead generation and conversion.
ClientCommunication:Act as a primary point of contact for clients, providing strategic advice, reporting, and campaign performance insights to ensure alignment with business goals.
Campaign Management:Develop and execute end-to-end digital marketing campaigns, including audience targeting, budget allocation, ad creation, testing, andoptimizationacross platforms. Ensure campaigns are delivered on time and within budget, continuously refining based on performance metrics.
Content Creation & Briefing:Collaborate with internal teams to create compelling briefs, ad copy, and content that resonate with target audiences and drive engagement. Ensure consistency of messaging across all touchpoints.
Performance Reporting & Analysis:Regularly track and analyze campaign performance data, providing actionable insights and recommendations forcontinuous improvement.
Platform Expertise:Utilize various platforms (e.g., Google Ads, Facebook Ads, DSPs) to set up, manage, and optimize campaigns with a focus on conversion and lead generation. Work to stay updated on platform changes and enhancements to maximize results.
Cross-functionalCollaboration:Work closely with analytics, design, and product teams to ensure campaigns are aligned with organizational goals and deliver a seamless customer experience.
Continuous Learning&Innovation:Stay up to date with the latest trends and best practices in digital marketing, programmatic advertising, and lead generation to bringinnovativestrategies to the table.
Basic Qualifications:
Bachelor’s degree in Marketing, Business, or related field (preferred).
5+ years of experience in digital marketing with a strong focus on brand, vertical, and programmatic strategies.
Demonstrated success in developing and executing lead generation campaigns that drive conversions and measurable ROI.
Stro…
Title: Digital Marketing Manager
Company: EAB (Education Advisory Board)
Location: Virginia, Minnesota, USA
Category: Marketing / Advertising / PR, IT/Tech
