Overview
Digital Marketing Manager Jobs in Falls Church, Virginia, USA at Chemtrec
Interested in joining our team? We are currently hiring a Digital Marketing Manager!
The position is responsible for developing and executing the digital strategy, managing CHEMTREC and TRANSCAER’s websites, growing their presence on social media platforms, and overseeing paid media campaigns. The position reports directly to the Marketing Director.
Major Duties and Responsibilities
Develops and implements a comprehensive digital strategy to enhance brand visibility, increase engagement, and drive conversions.
Manages and maintains the CHEMTREC and TRANSCAER websites, ensuring both websites areup-to-date, user-friendly, and aligned with brand guidelines.
Optimizes websites using SEO best practices, UX principles, competitive analysis, and research.
Collaborates withcross-functional teamsto create and optimize content, ensuring consistency in messaging and branding.
Develops and executes social media campaigns for CHEMTREC and TRANSCAER, including content creation, scheduling, paid advertising, influencer management, andcommunity engagement.
Manages and grows CHEMTREC and TRANSCAER’s presence on key social media platforms including Linked In, Facebook, You Tube, Twitter, Instagram, and Vevo.
Conducts regular website audits, analyzes performance metrics, and provides insights forcontinuous improvement.
Plans, executes, and optimizes paid digital advertising campaigns (e.g., PPC, programmatic, retargeting, social media ads) to meet specific KPIs.
Monitors budgets, analyzes performance data, and provides actionable insights forcontinuous improvement.
Stays informed about industry trends, emerging technologies, and best practices in digital media management.
Attends conferences, trade shows, and trainings on behalf of CHEMTREC or TRANSCAER, as needed.
Creates website forms and surveys.
Writes blog posts and press releases.
Performs other duties as assigned.
Qualifications/Requirements
Required
Bachelor’s degree in marketing, communications, or a related field.
Three years of experience in digital marketing.
Proficiency in web content management systems (CMS), digital marketing tools, and analytics platforms.
Strong understanding of SEO, UX/UI principles, and responsive design.
Excellentproject managementskills with the ability to manage multiple tasks and deadlines.
Creative mindset with the ability to generateinnovativeideas for digital campaigns.
Proficient in using analytics tools to measure and report on campaign performance.
Exceptional written and verbalcommunication skills.
Team player who collaborates well with colleagues.
Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
Ability to work off-hours when needed to address website issues.
Proficiency with Microsoft suite and Adobe Creative Cloud.
Ability to travel up to 10% of the year.
Preferred
Solid knowledge of website and marketing analytics tools (Google Analytics 4, SEMRush, etc.)
Experience with Microsoft SharePoint and Microsoft Dynamics CRM.
Experience with Drupal Content Management System.
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Title: Digital Marketing Manager
Company: Chemtrec
Location: Falls Church, Virginia, USA
Category: Marketing / Advertising / PR, IT/Tech
