Overview
Digital Marketing Manager Jobs in Granville, Ohio, USA at Denison University
Location: Granville
8:30-4:30 and evenings/weekends as needed
Basic Function
The Digital Marketing Manager (DMM) plays a pivotal role in shaping and executing Denison’s digital marketing strategy. This position is responsible for driving digital growth and engagement through institutional-level initiatives, including marketing CRM implementation, web strategy, contentoptimizationbased on SEO research, email marketing, paid media, and analytics. The DMM manages and optimizes campaigns and workflows within Hub Spot, ensuring efficiency and effectiveness across digital channels.
By integrating multichannel strategies — including search, display, social, and email — they create cohesive marketing efforts that align with the university’s goals.
The Digital Marketing Manager develops measurement dashboards to informdata-driven decision-makingand ensures digital strategies adhere to accessibility standards. They also consult with and train campus partners, advising on strategy and tactics to support their objectives while fostering a culture ofcollaborationandinnovation. This role requires a blend of creative andanalytical skills, proficiency in digital marketing tools and platforms, and the ability to work collaboratively withdiversestakeholders to achieve the university’scommunicationand marketing objectives.
Essential
Job Functions
Digital Strategy:Develop and execute a comprehensive digital marketing strategy that aligns with Denison’s mission and objectives, incorporating best practices across all channels. Lead the design and implementation of multi-channel digital marketing campaigns, including SEO, SEM, display, paid social, and email marketing. Oversee the entire campaign lifecycle, from conceptualization and execution to detailed performance analysis, ensuring continuousoptimization. Effectively manage budgets for paid search and other digital channels to maximize ROI and achieve measurable outcomes.
Create and deliver insightful reporting dashboards for campaigns, leveraging data to provide actionable recommendations to campus partners.
Data-Driven Decision-Making:Lead web analytics and reporting for web development, webpage creation, and digital campaigns, emphasizingoptimizationand actionable insights. Offer strategic guidance to enhance the performance of digital campaigns, ensuring they deliver meaningful results. Utilize SEO data to drive content priorities and inform technical updates for improved visibility and user experience. Identify emerging trends and insights within the digital landscape, optimizing budgets and strategies accordingly.
Utilize media monitoring and sentiment analysis tools to track and report on brand sentiment and media engagement to inform the development and execution of marketing strategies.
Consultation and Best Practices:Collaborate closely with campus partners, offering expert advice on digital marketing strategies and tactics (email, social, etc.) tailored to their unique goals and audiences. Advise partners on best practices in digital accessibility, keywordoptimization, paid media, and email marketing. Provide data-driven insights and recommendations to refine strategies and enhance outcomes. Conduct training sessions to build capacity in using marketing tools, such as Hub Spot and email, and optimizing digital content.
Support partners in developing content strategies that align with accessibility standards and drive engagement.
Marketing Systems Oversight andOptimization:Manage and optimize marke…
Title: Digital Marketing Manager
Company: Denison University
Location: Granville, Ohio, USA
Category: Marketing / Advertising / PR, IT/Tech
