Overview
Digital Marketing Manager – Manufacturing, Life Sciences; Remote Jobs in Solon, Ohio, USA at Saint Gobain Cristaleria, SL
Position: Digital Marketing Manager – Manufacturing, Life Sciences; Remote, USA
Digital Marketing Manager – Manufacturing, Life Sciences;
Remote, USA
If you want to discover your greatest potential, Saint-Gobain provides one-of-a-kind opportunities forinnovativeproblem solvers.
We’re one of only two companies in the world that is consistently recognized as both a top Global Employer and a Top 100 Global Innovator, but Saint-Gobain’s remarkable story and culture ofinnovationbegins with a team of nearly 200,000 creative,diverseandpassionate team memberscollaborating across the globe. We are committed to our mission to improve lives because, every day, we witness the enormous impact of our efforts on the world around us.
The Digital Marketing Manager leads the strategy development of their relevant domain and contributes to the digital roadmap of the Life Sciences business unit of Saint-Gobain High-Performance Solutions. Will identify, design, and help lead the implementation of the global digital marketing strategy, including web management, SEOoptimization, social media, customer experience, etc.
Will create comprehensive digital strategies that best serve the central function, while supporting the strategies set forth by the individual SBU marketing teams, including providing best practices that maximize the effectiveness and ROI of critical marketing efforts. This includes lead generation, marketing automation, websiteoptimizationand analytics, search engine marketing andoptimizationfor both organic and paid search, digital advertising, social media, and digital content marketing tools.
The Digital Marketing Manager will have an in-depth knowledge of digital customer touchpoints, including conversion points throughout the sales funnel, and digital drop-off points.
Will apply insights from the KPI dashboard to make strategic recommendations to Life Sciencesleadershipand BU teams about how to best refine digital programs and priorities to increase sales, improve engagement, and drive growth.
Ultimately, the Digital Marketing Manager will optimize traffic, engagement, user experience, and lead generation and conversion.
Key Functions:
Enhance the strategic digital marketing thought process with businessleadership
Support key business leaders and their teams in defining their respective strategies
Collaborate on digital marketing strategy, training and programs across the network of marketing managers and business leaders
Maintain and coordinate the next evolutions of ourcustomer-centricwebsite and user experience (UX)
Own Life Sciences content development work, identify gaps and guide the development and distribution of content.
Prepare and execute digital tactics including SEO, SEM, marketing automation, and digital campaigns
Assist SBU to help define their digital marketing plan, milestones, and deliverables for the business.
Ensure digital marketing initiatives at SBU level are aligned with SG & LS standards (tools, cybersecurity, processes, etc.). Address migration of websites or tools no longer in compliance.
Manage upkeep of GA4 KPI dashboard to monitor and report on web analytics, digital lead generation, digital transactions, etc., to guide decision-making.
Other Digital Marketing Program Support:
Collaborate & Support Saint-Gobain Group and HPSDigital Transformationinitiatives and requests
Is this job for you?
Bachelor’s Degree within Marketing,Communicationor Related Field;
Required.
Ma…
Title: Digital Marketing Manager – Manufacturing, Life Sciences; Remote
Company: Saint Gobain Cristaleria, SL
Location: Solon, Ohio, USA
Category: Marketing / Advertising / PR, IT/Tech
