Overview
Digital Marketing SEM Analyst Jobs in Raleigh, NC at WorkWave
Title: Digital Marketing SEM Analyst
Company: WorkWave
Location: Raleigh, NC
Do you use Google in your everyday life? Curious to learn the in’s and out’s of how sponsored ads on Google work? We are looking for a Digital Marketing SEM Analyst to help our home service clients reach their business goals through ad management. This position is based in Raleigh, NC so you must live in the Triangle area, or be willing to relocate upon hire.
As a SEM Analyst, you will work with a passionate, helpful, supportive, hard-working team that’s always willing to go above and beyond to help our clients – and each other – succeed. You’ll be responsible for supporting the management of ad campaigns for our clients in the home services industry.
WorkWave’s digital marketing team operates under the name Coalmarch by WorkWave. We provide agency services to help business owners in the field services industries (lawn care, pest control, HVAC, etc) grow their business through effective inbound marketing and lead generation strategies. As an organization, we offer a variety of services and software for field service businesses in all stages- from start ups, to mid-size businesses, all the way to larger companies with franchises.
WHAT YOU’LL DO:
Creating and managing ad campaigns on various platforms — including Google, Bing, Facebook, Instagram, NextDoor, and more
Regularly reviewing numbers and data, and making strategic keyword adjustments based on performance goals
Creating and optimizing high-converting landing pages to be used for paid campaigns
Creating and sending marketing emails to promote client services and special offers
Working within a number of tools like Google Ads, Google Analytics, Bing Ads, Facebook Ads, Google Local Services, ClickUp, Mailchimp and more
Working closely with SEM Strategists to ensure that client performance goals are attainable and that actionable items to improve performance are being regularly identified and executed
Communicating performance and progress to Account Strategists when needed
WHAT YOU’LL BRING:
Bachelor’s Degree or relevant experience
0-1 years of experience in a PPC or broad digital marketing role (internship experience is acceptable)
An understanding of how pay-per-click advertising works
Coachable, open to feedback, and can work with well with others
Adaptable, comfortable with change, and enjoys taking on new challenges
Authentic, genuine, and conveys consistency in their words and actions
Excited about the opportunity to consistently learn and improve
Enjoys juggling several projects at once and thrives in a fast-paced environment
Passionate about learning PPC, are goal-oriented, and enjoy a fast-paced environment where things never get boring
WHAT YOU SHOULD KNOW ABOUT US:
We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers
We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses
We openly accept others as they are and build strong partnerships based on trust
Teamwork and collaboration is key to help our colleagues and customers solve their challenges
Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us!
LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT:
Jo…
