Overview
Digital Marketing Senior Analyst Jobs in Irving, TX at Verizon
Title: Digital Marketing Senior Analyst
Company: Verizon
Location: Irving, TX
When you join Verizon
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
What You’ll Be DoingAs a Digital Marketing Merchandising Senior Analyst on the Digital team, you will be responsible for developing content-focused plans to create awareness around various consumer-focused Verizon products and services, as well as helping define product-specific landing page content that helps educate and inspire users towards a purchase. The scope of the work involves significant strategic planning collaboration with a number of Business, Marketing, and Creative stakeholders, as well as tactical coordination with a number of creative and content development implementation groups, to ensure your merchandising plans are executed on-schedule with high quality.
You will need to be able to balance both strategic and tactical work, be comfortable working in a highly matrixed (yet relatively efficient) organization, possess the ability and willingness to learn and apply those learnings to future work, and thrive in a high volume, high velocity, yet kind and constructive environment.
Responsibilities Include
Partnering with a variety of stakeholders to develop Digital Merchandising plans for key Product and Marketing initiatives, including new product launches, product refreshes, promotions, campaign support, and general content upkeep.
Defining specific functional requirements and coordinate with design, development, and support teams to ensure accurate and timely implementation of Merchandising plans.
Leveraging a wide variety of data sources to evaluate Landing Page and Campaign performance and opportunities for improvement.
Partnering with a variety of testing and optimization teams to find and leverage insights that can be applied to Sales and Marketing focused content.
Contributing to broader Merchandising best practices and strategic initiatives that identify and leverage best practices across our full portfolio of products.
Helping to identify, solve, and implement process and platform enhancements to improve the productivity and quality of Merchandising-related work, and maximize the happiness of our team and adjacent partners.
What We’re Looking For…
You need to have:
Bachelor’s degree or four or more years of work experience.
Three or more years of relevant experience required, demonstrated through work experience and/or military experience.
Experience with the digital merchandising of physical products and/or subscription products in a digital environment.
Experience with and working knowledge of Digital Marketing, Creative, and Content Development fundamentals.
Experience managing deadlines and multiple/simultaneous, highly complex, cross-functional projects/initiatives.
Ability to occasionally support key Merchandising initiatives that may occur at night, on weekends, or over holidays.
Even Better If You Have
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