Overview
Digital Marketing & Social Media Executive in Varanasi Jobs in Varanasi, Uttar Pradesh, India at Gyan Eduversity
Title: Digital Marketing & Social Media Executive in Varanasi
Company: Gyan Eduversity
Location: Varanasi, Uttar Pradesh, India
Key Responsibilities
Social Media Management:
Create, curate, and schedule engaging content across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
Monitor social media trends and audience engagement to improve performance.
Respond to comments, messages, and reviews in a professional manner.
Analyze social media insights and optimize strategies accordingly.
Google Maps Handling:
Ensure the accuracy and optimization of Gyan Eduversity’s Google My Business (GMB) profile.
Regularly update business information, posts, and images to enhance visibility.
Manage and respond to customer reviews to maintain a positive online reputation.
E-Commerce Platform Handling:
Manage product listings, descriptions, and pricing on various e-commerce platforms.
Monitor and optimize product performance to improve sales.
Coordinate with the team to update inventory and promotional offers.
Digital Marketing & Advertising:
Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.).
Monitor ad performance and optimize campaigns for better ROI.
Develop and implement email marketing campaigns.
SEO & Website Optimization:
Conduct keyword research and implement SEO strategies to improve organic rankings.
Optimize website content, meta descriptions, and backlinks.
Analyze website performance using tools like Google Analytics and Search Console.
About Company: Gyan Eduversity offers short-term skill development courses such as ADCA, typing, GST, Tally, PHP, DCA, PGDCA, etc. It also aggregates regular, distance, and online courses.
