Overview
Digital Marketing Specialist Jobs in New York, NY at Phyton Talent Advisors
Title: Digital Marketing Specialist
Company: Phyton Talent Advisors
Location: New York, NY
Our Client a well known Investment Bank is seeking a Digital Marketing Specialist in their New York, New York location!
Responsibilities:
Website optimization:
Manage and optimize the website, ensuring alignment with SEO best practices and user experience principles to enhance visibility and attract organic traffic
Digital campaign management: Manage and optimize digital marketing campaigns across channels, including but not limited to, social media, email, SEO, SEM and display advertising to increase leads, website visibility and drive user engagement
Digital content oversight:Manage and optimize digital content assets across channels to ensure relevance and drive engagement for different customer segments
User Experience (UX):Collaborate with design and other internal teams to enhance the website’s user experience, ensuring it aligns with standards and marketing goals
Serve as the ratings marketing team’s lead expert on social, SEO, SEM, paid and multimedia, and gatekeeper of standards on posting of compelling and engaging content on digital channels
Analytics: Analyse digital marketing performance analytics to track user behaviour, ROI, campaign effectiveness and provide insights for optimization
Conversion Rate Optimization: Implement strategies to improve website conversion rates, turning visitors into leads or customers
A/B Testing: Conduct A/B testing on various elements of the digital marketing mix, e.g. web landing pages, calls-to-action, advertising tactics to identify the most effective strategies
Provide training and support to team members on web, social media, SEO, paid advertising best practices and tools
Requirements and skills
Minimum 5-7 years working experience in a relevant role
Proven experience as a Digital Marketing Specialist or similar role, with a demonstrable track record of successful digital campaigns
Proficiency in Content management system (e.g. AEM), advertising platforms such as Google Adwords, LinkedIn Advertising, social media management tools (e.g. Hootsuite, Oktopost) and marketing automation tools (e.g., Pardot, Marketo).
Solid understanding of digital marketing principles, including SEO, content marketing, social media, online advertising, website analytics
Experience with Adobe Experience Manager and suite of products a plus
Analytical mindset with the ability to translate data into actionable insights
Creative thinking and a passion for staying up-to-date with digital marketing trends
Collaborative and team-oriented approach with effective stakeholder and project
