Digital Marketing Specialist

Overview

Digital Marketing Specialist Jobs in Dubai, UAE/Dubai at Estemarat Group

Dubai, United Arab Emirates | Posted on 01/29/2025 We are looking for a Digital Marketing Specialist  to

join our team

in Dubai . The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies to enhance

brand awareness

, drive website traffic, and generate leads. This role requires expertise in SEO, social media, content marketing, PPC, and analytics.

Key Responsibilities:

Develop and execute digital marketing strategies  to drive online engagement and conversions. Manage and optimize Google Ads, social media ads (Meta, Linked In, Tik Tok, etc.), and email marketing campaigns . Conduct keyword research and implement SEO best practices  to improve organic search rankings. Oversee content creation for social media, blogs, and email campaigns  to ensure brand consistency. Monitor and analyze website performance using Google Analytics, Google Search Console, and other tools .

Manage and optimize the company’s social media presence  across platforms like Facebook, Instagram, Linked In, and Twitter. Develop and execute email marketing  strategies to nurture leads and retain customers. Stay updated with the latest digital marketing trends, tools, and best practices . Work with designers and content creators to produce high-quality marketing materials. Track KPIs and ROI , preparing performance reports and recommendations.  

Requirements:  Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field . 3+ years  of experience in digital marketing, preferably in the UAE or GCC market. Strong expertise in SEO, PPC (Google Ads, Meta Ads), and social media marketing . Proficiency in Google Analytics, Google Ads, Facebook Business Manager, Linked In Ads, and email marketing platforms . Knowledge of content marketing, influencer marketing, and CRM tools .

Strong

analytical skills

with the ability to interpret data and optimize campaigns.

Experience with

e-commerce marketing  and lead generation is a plus. Excellent

communication skills

in English  (Arabic is a plus).  

Competitive salary

+ performance-based incentives.

Opportunity to work with a

dynamic

and growing team.

Career growth

and

professional development

.

Work in a vibrant and

diverse

environment in Dubai.  #J-18808-Ljbffr

Title: Digital Marketing Specialist

Company: Estemarat Group

Location: Dubai, UAE/Dubai

Category: Marketing / Advertising / PR (Digital Marketing, Social Media Marketing, SEO, Marketing Communications)