Overview
Digital Marketing Specialist Jobs in New York, NY at Encore Solutions
Title: Digital Marketing Specialist
Company: Encore Solutions
Location: New York, NY
Are you a data-driven, creative digital marketing expert ready to make an impact in an exciting, fast-paced environment?We’re looking for a passionate and results-oriented Digital Marketing Specialist to join our growing team in the heart of New York City. As a key player in our marketing department, you’ll develop, implement, and optimize strategies to increase brand awareness and drive engagement across all digital channels.
About Us:At Encore Solutions, we are committed to delivering cutting-edge marketing solutions for our clients in the marketing industry. We believe in leveraging data, creativity, and technology to deliver exceptional results. As we continue to grow, we need a skilled Digital Marketing Specialist to help drive our vision forward.
Key Responsibilities:
Plan and execute digital marketing campaigns across multiple platforms (e.g., Google Ads, social media, email, SEO/SEM)
Monitor, analyze, and report on campaign performance using Google Analytics, social media insights, and other analytics tools
Optimize web content, landing pages, and social media profiles for SEO and conversions
Create and manage email marketing campaigns, including list segmentation, A/B testing, and performance tracking
Manage paid media campaigns (PPC, display ads, retargeting) with a focus on ROI and lead generation
Collaborate with the design and content teams to create engaging digital assets (e.g., banners, infographics, videos)
Stay up-to-date with the latest digital marketing trends, tools, and best practices
Manage budgets and provide recommendations for optimizing spend
Qualifications:
Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field
2-4 years of experience in digital marketing, preferably in a B2B/B2C environment
Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
Proficient in Google Analytics, Google Tag Manager, SEMrush, and other digital marketing tools
Solid understanding of SEO best practices, SEM, and website optimization techniques
Excellent communication skills (both written and verbal)
Strong attention to detail and a data-driven approach to decision-making
Experience with content management systems (CMS) and email marketing platforms (e.g., Mailchimp, HubSpot)
Creative problem-solving and a keen interest in staying ahead of marketing trends
Why Work With Us?
Opportunity to take ownership of campaigns and see direct impact on business growth
Work in a fast-paced, collaborative environment with a talented and supportive team
Access to continuous learning and professional development opportunities
Competitive salary with performance-based incentives
Comprehensive benefits package (health, dental, vision, retirement, etc.)
Prime office location in New York City, with easy access to transportation and all the perks of city life
How to Apply:
If you’re a results-oriented digital marketing professional with a passion for growth, we want to hear from you! Please submit your resume, along with a portfolio or examples of past campaigns you’ve worked on, and a cover letter explaining why you’re excited about this role.
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