Overview
Digital Marketing Specialist Jobs in Little Rock, Arkansas, USA at Arkana Laboratories
This job was posted by https://(Use the “Apply for this Job” box below). For more information, please see: https:///4407704
About the position:As the Digital Marketing Specialist, you will be responsible for collecting, analyzing, and reporting data from multiple platforms. You’re a curious and analytical person at heart who loves solving problems and learning as technology is ever evolving. If you enjoy those things and want to make a big impact in our tiny field of kidney pathology, you’re our people.
What you’ll do:
Effectively plan and execute a wide range of digital marketing campaigns/tactics from beginning to end, including email, social media, paid advertising, SEO/SEM, content development, and website management.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
Manage CRM projects, collaborating with client-facing teams.
Conduct, analyze, and report market research.
Collect, analyze, and report departmental ROI from all social platforms, ads, Google Analytics, and Click Up.
What you’ll bring to the table:
Ability to understand social media analytics and metrics.
A high level of judgment, analytical ability, and creativity in investigating problems that require original andinnovative solutions.
Highattention to detail.
Can prioritize and work on multiple projects and tasks.
Curious andpositive attitude.
You should have:
Education:
Bachelor’s degree in Marketing, Business, Communications, or related area of study.
Experience:
A minimum of 2-5 years of experience in digital marketing.
Experience in measuring marketing metrics.
Proficiency in marketingcommunicationanalytics and reporting, with the ability to use data to inform strategy and decision-making.
Strongproject managementskills, with the ability to manage multiple projects, prioritize tasks, and meet deadlines.
Experience with Word Press.
Proficiency in Google Analytics and Google Ads.
Preferred experience in data-based visualization platforms (Power
BI, Google Looker Studio).
Working knowledge of social platforms including, but not limited to Facebook, Twitter, Instagram, Linked In, and Tik Tok.
Preferred, but not required proficiency in Salesforce and Click Up.
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Title: Digital Marketing Specialist
Company: Arkana Laboratories
Location: Little Rock, Arkansas, USA
Category: Marketing / Advertising / PR, IT/Tech
