Overview
Digital Marketing Specialist Jobs in Remote at Eric Wayne Business Brokers
Role Overview
We’re seeking a Email Marketing Specialist to lead our email marketing efforts. You will be responsible for designing, executing, and optimizing email and text campaigns that drive customer engagement, retention, and conversions for our clients. The ideal candidate has expertise in segmentation, automation, and performance analytics to craft compelling email experiences. You will collaborate closely with our internal graphic design team to ensure visually appealing and effective campaigns while managing multiple email and text marketing accounts within the cannabis industry.
Job Summary
The Email Marketing Specialist will be responsible for developing, executing, and optimizing email and text marketing campaigns that engage our audience, drive conversions, and support our overall marketing strategy within the cannabis industry. This role requires a blend of creative and analytical skills to craft compelling email content, segment audiences effectively, and analyze campaign performance to inform future strategies. You will lead the email marketing efforts, ensuring high-quality execution and alignment with business objectives.
Key Responsibilities
Campaign Development & Execution:
Design, create, and manage email and text marketing campaigns from conception to delivery using Klaviyo.
Develop email content, including copywriting and layout optimization, in collaboration with the graphic marketing team.
Develop and execute targeted email and text marketing campaigns to nurture leads, increase engagement, and drive conversions.
Own the end-to-end email lifecycle, including campaign planning, content creation, A/B testing, and performance analysis.
Strategy & Planning:
Develop and implement email and text marketing strategies aligned with business goals for our clients
Leverage segmentation and personalization to improve open rates, click-through rates, and overall ROI.
Plan and execute automated email and text workflows, including welcome series, re-engagement, and abandoned cart campaigns.
Optimize email automation workflows to enhance customer journeys and lifecycle marketing.
Performance Analysis:
Monitor and analyze key email and text metrics (open rates, click-through rates, conversion rates, etc.) to assess campaign effectiveness.
Conduct A/B testing on subject lines, content, and send times to optimize performance.
Analyze key performance metrics and generate reports to track success and identify areas for improvement.
Generate regular reports and provide actionable insights to improve future campaigns.
List Management & Compliance:
Maintain and grow email and text subscriber lists, ensuring data accuracy and integrity.
Ensure all email and text marketing activities comply with relevant regulations (e.g., GDPR, CAN-SPAM, cannabis industry-specific regulations).
Stay updated on email deliverability best practices and implement strategies to maintain a high sender reputation.
Collaboration:
Work closely with the marketing team, including designers and content creators, to align email and text campaigns with broader marketing initiatives.
Collaborate with content, design, and product teams to ensure cohesive messaging and branding.
Coordinate with sales and customer service teams to integrate email and text marketing efforts with overall business objectives.
Account Management:
Manage multiple email and text marketing accounts simultaneously, ensuring consistency and effectiveness across all platforms.
Qualifications:
Education:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience:
years of experience in email and text marketing or a similar role.
Proven track record of successful email and text campaigns and measurable results.
Experience working in the cannabis industry is highly preferred.
Technical Skills:
Must-Have: Proficiency with Klaviyo for email and text marketing.
Proficiency with other email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, SendGrid) is a plus.
Familiarity with HTML/CSS for email design is a plus.
Experience with CRM systems and marketing automation tools.
Skills:
Strong copywriting and editing skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent project management and organizational skills.
Attention to detail and commitment to quality.
Ability to manage multiple accounts and campaigns simultaneously.
Strong collaboration skills to work effectively with internal teams.
Preferred Skills
Knowledge of SEO and digital marketing best practices.
Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus but not required, as collaboration with the graphic marketing team is expected.
Understanding of customer lifecycle and segmentation strategies.
Ability to stay updated with the latest email and text marketing trends and technologies, especially within the cannabis industry.
Job Type: Full-time
Pay: $40,000.00 per year
Schedule:
8 hour shift
Work Location: Remote
Title: Digital Marketing Specialist
Company: Eric Wayne Business Brokers
Location: Remote
