Overview
Digital Marketing Specialist Jobs in Raleigh, North Carolina, USA at VisionPoint Marketing
Vision Point Marketing is a full-service marketing agency that specializes in highereducationmarketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team. The Digital Marketing Specialist is accountable for the successful creation, launch, andoptimizationof campaigns within their designated specialty (Paid Search, Paid Social, Multimedia/Programmatic). This role will work closely with other teams across Vision Point to ensure we exceed client expectations and goals.
WHAT
YOU’LL DO
Collaborate with Marketing Strategists and Account Directors in the execution of digital marketing strategies and plans for Vision Point’s clients.
Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include:
multimedia/programmatic media (Stack Adapt, You Tube, etc.)
SEM (Google Ads, Bing Ads, etc.)
social media (Facebook Ads, Linked In Ads, etc.)
Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports.
Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance.
Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels.
EXPERIENCE &
EDUCATION
The ideal candidate would possess the following skills, interest and experience:
Bachelor’s degree in Marketing or a related field, or equivalent experience
2+ years of experience in a comparable role is preferred
Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.
Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.
Strong verbal, written and interpersonal skills.
Impeccable organizational skills,attention to detailand follow-through, even and especially including the mundane administrative tasks that are essential to the job.
Passion to deliver work that’s excellent and efficient.
Ability to effectively plan, anticipate and take proactive, appropriate action.
Thirst for knowledge and passion tolearn and growin your area of expertise.
Sense of ownership and accountability to the goals, the client and the team.
Willingness to actively contribute to Vision Point’s culture and embody our values.
Don’t quite meet all of our requirements? Apply anyways. Research shows that people from underrepresented identities are less likely to apply to a job if they don’t match the posted requirements to a T. We at Vision Point valuediversityand want to continue creating adiverse,inclusive, and equitable environment. If this role and the prospect of serving the highereducationsector excites you, but you are missing a few bullet points, we would still love to see your application.
Even if this role isn’t the right fit, there’s a chance another role or a future opportunity could align with your experience.
WHAT WE’RE LIKE HERE AT VISION POINT
At Vision Point, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Ourcommunication, ourcollaboratio…
Title: Digital Marketing Specialist
Company: VisionPoint Marketing
Location: Raleigh, North Carolina, USA
Category: Marketing / Advertising / PR, IT/Tech
