Overview
Digital Marketing Specialist Jobs in Los Angeles County, CA at Singapore Airlines
Title: Digital Marketing Specialist
Company: Singapore Airlines
Location: Los Angeles County, CA
Singapore Airlines
Digital Marketing Specialist
Singapore Airlines Americas is looking to add a full-time Digital Marketing Specialist to join our Marketing Team. This role will develop and execute digital marketing strategies to build brand awareness and drive online sales for Singapore Airlines. This role works closely with other members of our digital marketing team, our media agency contacts and with a centralized brand team in our Singapore-based headquarters. This is a full-time position, requiring on-site work in our El Segundo, California office.
Job Functions
Develop and execute effective digital marketing strategies to support retail and brand initiatives
Manage campaigns from start to finish, including ideation, implementation, optimization, and reporting
Lead digital marketing efforts across programmatic and direct channels
Clearly communicate goals and results of digital marketing campaigns to marketing team & leadership
Troubleshoot any issues surfaced during campaign lifecycle
Work between project stakeholders and ensure smooth flow of project deliverables
Develop deep understanding of the travel distribution landscape and the online travel environment
Qualifications
Bachelor’s degree in marketing, advertising, or business
4+ years of digital marketing experience in a retail or brand marketing role
Hands-on experience with media planning and buying including developing briefs, evaluating proposals, and executing campaigns
Expertise across key digital marketing channels including display, video, and mobile, both in a programmatic and direct-buy capacity
Strong knowledge of digital performance metrics and campaign measurement, preferably with Google Analytics
Highly motivated and proactive with proven ability to achieve targets and meet deadlines
Experience using Microsoft Office products in a professional environment
Strong organizational, interpersonal, and communication skills (written and verbal)
Expert knowledge of digital marketing principles and current best practices
Nice-to-haves
Experience working with external media and/or creative agencies
Knowledge of Google Marketing tools, including Campaign Manager 360, DV360, and Tag Manager
SEM/SEO knowledge
Airline, travel, or hospitality marketing experience
