Overview
Digital Marketing Specialist Jobs in Kanpur, India at AMFAS International
Job Summary
We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and
optimization
of our online marketing efforts. Primary to this role will be content marketing which includes creating different forms of digital copy such as blog articles, newsletters, evergreen pages, infographics and more. Content should be valuable, relevant, and helpful in driving traffic to the company’s website, building awareness of our brand and calling readers or followers to action or securing sales.
This role will create strategies, follow style guides and research trending topics to draft high-quality targeted content that’s superior to that of competitors and aligned to the needs of a business or digital campaign.
The ideal candidate will have a passion for all things marketing and technology and well-versed in the concepts surrounding digital marketing and able to use the tools necessary to manage our marketing efforts.
Experience with
lead generation campaigns is highly desired.
Essential Duties and Responsibilities
Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events. Analyze and report on the performance and efficiency of campaigns
Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives.
Conduct market research and analyze trends to identify new marketing opportunities
Utilize knowledge of our business to create customer targeted marketing campaigns
Must have experience working with and creating content for B2B in the United States
Develop and create marketing materials, such as sales and product collateral
Write, proofread, and edit creative and technical content across different mediums.
Your ability
to create high quality, compelling content which is directed towards a United States audience is key.
Perform keyword research and work to improve the overall SEO of the website
Experience in Word Press desired to perform website management and content uploading
Utilize Thomas Net and other directories to drive more traffic to Amfas, make suggestions based on your market research
In your first 90 days, you will:
You will spend your first few weeks focused on training and learning the ins and outs of Amfas’ business, customers, suppliers, and overall strategy for success. You will then begin executing new content creation in the form of long form blogs, short social media posts, quarterly marketing newsletters, and more. By focusing on this aspect of the business you will become deeply familiar with our capabilities and overall value proposition.
After 90 days you will transition into more offensive marketing tactics and strategies. Continuing to create and market new, compelling, and informative content is the key foundation for this role.
Basic Qualifications
·
Entrepreneurial spirit
, self-motivated, and eager to learn
· Bachelor’s degree
· High level of fluency in American English, both written and spoken
· Portfolio required for SEO and Digital Marketing
· Must provide prior job references
· Word Press experience desired, or ability to learn how to manage a website
· Willing to learn when…
Title: Digital Marketing Specialist
Company: AMFAS International
Location: Kanpur, India
Category: Marketing / Advertising / PR
