Digital Marketing Specialist

Overview

Digital Marketing Specialist Jobs in Dubai, UAE/Dubai at Krish Project Management Service

Digital Marketing Specialist

Job Description

Position:  Digital Marketing Specialist Department:  Marketing

Reports to:

Digital Marketing Manager

JobPurpose:

The Digital Marketing Specialist will be responsible for developing and executing online marketing strategies to increase

brand awareness

, drive website traffic, and generate leads or sales. They should possess a deep understanding of current online marketing tools, trends, strategies, and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

Strategy Development & Execution:  Create, maintain, and execute a comprehensive digital marketing strategy that integrates various digital marketing channels, such as SEO, SEM, social media, email marketing, and content marketing. SEO (Search Engine

Optimization

):  Implement and manage search engine

optimization

strategies to increase organic traffic. SEM (Search Engine Marketing):  Manage paid advertising campaigns on platforms like Google Ads and Bing Ads, ensuring optimal ROI.

Social Media Management:  Develop, curate, and manage published content across social channels. Monitor and engage in relevant social discussions about the company. Email Marketing:  Design and implement email marketing campaigns, ensuring high open and click-through rates. Content Creation:  Collaborate with the content team to create high-quality content for the website, blogs, and other digital platforms. Analytics:  Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics.

Provide monthly reports with statistics and results for each digital channel.

Continuous Learning

:  Stay updated with the latest trends and changes with SEO, SEM, and other digital marketing platforms. Attend workshops, webinars, and conferences to expand professional knowledge.

Collaboration:

Work closely with the marketing team, supporting teams (like programmers), and vendors to launch campaigns on time and on budget.

Budget Management

:  Allocate budget for various digital channels and monitor ad expenditures for maximum ROI.  Qualifications and Requirements:  Bachelor’s degree in Marketing, Business, or a related field. Proven experience as a Digital Marketing Specialist or similar role. Proficiency with various digital marketing platforms and best practices, including but not limited to SEO, SEM, Google Analytics, and email marketing tools.

Strong

analytical skills

and data-driven thinking. Ability to manage multiple projects simultaneously. Strong written and verbal

communication skills

. Experience in setting up and optimizing PPC campaigns on major search engines.  Desirable Skills (not mandatory but beneficial):  Knowledge of HTML/CSS.

Experience with

CRM tools. Graphic design skills or familiarity with design software like Adobe Creative Suite.  #J-18808-Ljbffr

Title: Digital Marketing Specialist

Company: Krish Project Management Service

Location: Dubai, UAE/Dubai

Category: Marketing / Advertising / PR, IT/Tech