Overview
Digital Marketing Specialist Jobs in Watkins Glen, NY at Lakewood Vineyards
About us
We are a family owned and operated farm winery who work closely as a team to produce and sell our premium Finger Lakes wines. We take great pride and care in what we do and strive to create an enjoyable enviroment for all who visit and work with us.
We encourae team members to participate in different areas of the winery to gain experience as well and understanding of the how Lakewood Vineyards wines are made.
Our work environment includes:
A variety of activities each day
A team oriented workplace
Physical activity
Great employee discounts on wine and merchandise
Opportunity to gain experience in the wine industry
## Overview
Our family owned and operated winery is seeking an, energetic, goal oriented, creative individual to lead our marketing efforts, working closely with our sales and management team.
The ideal candidate will be passionate about marketing, possess a strong understanding of various digital marketing strategies, and have an interest in wine and the wine industry.
This is a full-time position and includes weekends.
## Duties Include
Overseeing Lakewood’s social media presence and continuing to deliver a consistent brand message on Facebook, Instagram and You Tube
Marketing design including all brand materials and collateral as well as development and evolution of labels (design experience is not essential but would be a plus).
Designing and sending consumer e-mails to grow internet wine sales, promote events and increase customer engagement.
Working with our website management company to ensure our website is driving traffic to our tasting room as well as wine sales through the site.
Utilizing Google analytics (G4), reports from Seneca Lake Wine Trail and other partners to gauge efficacy of PPC campaigns and general website traffic and performance.
Working with Lakewood’s management to develop a marketing budget including all aspects of marketing spending.
Identifying and making suggestions for changes and improvements to our website and other digital assets. Assisting in implementing changes that are agreed upon.
Working with Lakewood team in the Tasting Room when needed.
Assisting in Wine Club promotion and evolution.
Working with Lakewood team on themes for events targeted at both new and existing customers. Promote and assist in planning and running winery events, and wine trail events.
Liaison for off-premise events when needed (i.e. wine festivals and in-store wine tastings).
Important Skills Include:
Willingness to learn about Lakewood Vineyards and our wines.
Ability to work with a close knit team, of various ages and experience.
Great communication skills, both in promoting Lakewood, and while working with the winery team.
Ability to deliver a genuine message that resonates with desired winery audiences.
Experience with analytics and measuring efficacy of digital marketing investments.
This position offers an exciting opportunity for a motivated individual to grow their marketing skills in a fast-paced environment. If you are enthusiastic about marketing and eager to learn, we encourage you to apply for this role.
Job Type: Full-time
Pay: $40,000.00 – $48,000.00 per year
Benefits:
401(k) matching
Employee discount
Health insurance
Health savings account
Paid time off
Schedule:
8 hour shift
Weekends as needed
Experience:
Marketing: 1 year (Preferred)
Ability to Commute:
Watkins Glen, NY 14891 (Required)
Ability to Relocate:
Watkins Glen, NY 14891: Relocate before starting work (Required)
Work Location: Hybrid remote in Watkins Glen, NY 14891
Title: Digital Marketing Specialist
Company: Lakewood Vineyards
Location: Watkins Glen, NY
