Overview
Digital Marketing Specialist Jobs in Rochester, NY at Unique Solutions
Title: Digital Marketing Specialist
Company: Unique Solutions
Location: Rochester, NY
We are seeking a creative and analytical Digital Marketing Specialist to join our team. This role offers an exciting opportunity to develop and execute digital marketing strategies that drive engagement and growth.
Key Responsibilities
Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM, email, social media, and display advertising.
Create engaging content for digital platforms, ensuring alignment with brand voice and marketing objectives.
Monitor and analyze digital marketing performance using tools like Google Analytics, adjusting strategies to optimize results.
Manage and grow the company’s social media presence, engaging with followers and responding to inquiries.
Collaborate with the design team to create visually appealing marketing materials and advertisements.
Stay updated on the latest digital marketing trends, tools, and best practices to ensure the company remains competitive.
Conduct market research to identify target audiences and evaluate the effectiveness of marketing campaigns.
Assist in managing the digital marketing budget, ensuring cost-effective strategies that maximize ROI.
Prepare regular reports on digital marketing activities and present findings to stakeholders.
Skills & Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, and social media management tools.
Excellent written and verbal communication skills, with the ability to create compelling content.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Creative thinking with attention to detail and problem-solving abilities.
Ability to work independently and as part of a collaborative team.
Experience with email marketing platforms and automation tools is a plus.
Knowledge of HTML/CSS and basic graphic design skills are advantageous.
What We Offer
Competitive salary and benefits package.
Opportunities for professional development and career advancement.
A dynamic and inclusive work environment that fosters creativity and innovation.
Access to the latest tools and technologies to support your work.
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