Overview
Digital Marketing Specialist Jobs in Burbank, CA at EverStaff
Title: Digital Marketing Specialist
Company: EverStaff
Location: Burbank, CA
Digital Marketing Specialist
Direct Hire
A well-established firm is seeking a results-driven PPC & SEO Specialist with a proven track record in managing paid advertising campaigns for law firms. This role will work closely with the Marketing Manager, who operates remotely, and will be responsible for overseeing all English-language digital marketing campaigns, while Spanish-language ads will be handled by the Marketing Manager.
Key Responsibilities:
Oversee and optimize Google AdWords, Bing, Yahoo, and other search engine advertising platforms to maximize ROI.
Develop and implement SEO strategies, including managing blogs, optimizing local search rankings, and increasing online visibility.
Administer and optimize Google My Business listings to improve rankings and secure Google-recommended placements for multiple locations.
Conduct daily performance tracking, including monitoring keyword bids, budgets, impression share, quality scores, and other key metrics.
Build and maintain large-scale keyword lists tailored to legal industry marketing.
Craft compelling ad copy and visual templates to enhance campaign effectiveness.
Analyze and identify keyword opportunities and implement paid search strategies aligned with business goals.
Launch, oversee, and refine paid search campaigns, ad groups, and accounts, ensuring they align with marketing objectives.
Generate and present weekly and monthly reports detailing performance metrics, goal tracking, and revenue insights.
Stay updated on the latest search engine algorithms, PPC trends, and industry developments.
Utilize and interpret web analytics tools to assess performance, identify trends, and make data-driven improvements.
Continuously monitor and assess search engine results to refine strategies and enhance campaign outcomes.
Collaborate effectively with the marketing team to ensure consistency and efficiency in campaign execution.
Maintain clear communication with stakeholders regarding project timelines, progress, and outcomes.
Qualifications & Skills:
Strong background in SEO and PPC management, with a focus on legal industry marketing.
Graphic design skills for creating engaging ad creatives and copy.
Innovative mindset with a creative approach to digital marketing strategies.
Experience managing Google Analytics (minimum 1 year required).
Proven expertise in SEO best practices (minimum 1 year required).
If you have a passion for digital marketing, expertise in SEO/PPC strategy, and experience in personal injury law firm marketing, we’d love to hear from you!
If you feel you have the above qualifications, please apply for immediate consideration!
All qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other protected status under the law.
EverStaff is an equal opportunity employer (M/F/D/V/SO/GI).
