Overview
Digital Marketing Specialist Jobs in Hyderabad, Telangana, India at GigaTech Services
Title: Digital Marketing Specialist
Company: GigaTech Services
Location: Hyderabad, Telangana, India
Overview
The Digital Marketing Specialist plays a crucial role in driving online marketing strategies and enhancing brand visibility in a competitive digital landscape. This position is essential for organizations aiming to leverage digital channels to reach target audiences effectively. The specialist will be responsible for developing, implementing, and managing digital marketing campaigns that align with the company’s objectives. They will work closely with various departments, including sales and creative teams, to deliver cohesive marketing strategies. Thus, a deep understanding of market trends, consumer behavior, and technological advancements is vital. In addition, the Digital Marketing Specialist will analyze performance metrics to assess campaign effectiveness, continually optimizing strategies for improved engagement and conversion rates. This role not only requires creativity and adeptness with various digital tools but also demands strong analytical skills to convert data insights into actionable strategies, thereby driving growth and ensuring a robust online presence.
Key Responsibilities
Develop and manage digital marketing campaigns
Design and optimize the company website for improved user experience
Conduct keyword research and SEO optimization
Create engaging content for various platforms, including blogs and social media
Analyze website traffic and user behavior through analytics tools
Implement email marketing strategies to nurture leads
Manage social media accounts to drive brand awareness
Oversee PPC campaigns to maximize ROI
Collaborate with graphic designers to produce effective advertising
Monitor industry trends to keep strategies current
Prepare detailed reports on campaign performance
Coordinate with sales teams to support lead generation efforts
Manage budgets for online marketing activities
Engage in market research to identify opportunities
Utilize A/B testing to improve marketing performance
Required Qualifications
Bachelor’s degree in Marketing, Business, or a related field
2-4 years of experience in digital marketing
Strong knowledge of SEO tools and techniques
Proficiency in Google Analytics and Google Ads
Experience with social media advertising
Familiarity with email marketing platforms
Ability to interpret data and derive insights
Excellent written and verbal communication skills
Creative problem-solving abilities
Experience with content management systems
Strong attention to detail and project management skills
Up-to-date with the latest digital marketing trends
Ability to work independently and as part of a team
Certifications in digital marketing are a plus
Understanding of HTML and web development is an advantage
Adaptability to changing priorities and new technologies
Skills: html,content management systems,social media advertising,data interpretation,web development,social media,google ads,google analytics,seo,content creation,data analysis,project management,email marketing
