Overview
Digital Marketing Specialist Jobs in Lansing, MI at Lansing Junk Removal
Title: Marketing Copywriter
Job Type: Full-Time (Exempt)
Schedule: Office Hours Monday – Friday, 8:00 AM – 5:00 PM, including nights & weekends as required by business needs and requested by management.
Reports to: Director of Brand Marketing
Position Summary
The Marketing Copywriter is responsible for developing compelling, on-brand copy that supports FEATURE’s omni-channel marketing strategy, enhances customer engagement, and drives brand consistency. This position plays a key role in shaping the voice of the brand across multiple platforms, including product descriptions, website content, email campaigns, editorial pieces, social media, and other marketing channels.
This role requires creativity, strategic thinking, and a strong understanding of both e-commerce and editorial content. The Copywriter collaborates closely with the content, marketing, creative, and e-commerce teams and exercises independent judgment in planning and executing written content strategies aligned with company goals.
Key Responsibilities
Brand & Product Copywriting
Write branded, customer-facing copy for product descriptions, website content, and marketing materials, maintaining consistency with FEATURE’s tone and style.
Craft SEO-informed editorial content and blog posts to support brand visibility and organic growth.
Develop engaging copy for email, push notifications, SMS, newsletters, and various digital campaigns.
Ensure all written content follows SEO best practices and reflects cultural relevance and current trends.
Creative Strategy & Content Planning
Partner with marketing and creative teams to develop and execute strategic content plans for campaigns and product launches.
Contribute to developing creative briefs and participate in ideation sessions for marketing initiatives.
Research product launches, marketing trends, and competitive content to inform content strategy and execution.
Cross-Functional Collaboration
Collaborate with creative, warehouse, customer service, and e-commerce teams to ensure cohesive messaging across all customer touchpoints.
Coordinate content production timelines and publishing schedules with the Content Manager.
Use project management tools (e.g., Asana) to track copy-related tasks and ensure timely delivery.
Performance & Continuous Improvement
Build and maintain KPI dashboards to track content effectiveness and identify opportunities for improvement.
Analyze campaign performance and apply insights to enhance future messaging strategies.
Stay up to date on industry news, language trends, and digital marketing innovations to maintain a competitive edge.
Flexibility & Additional Responsibilities
Ability to work a flexible schedule based on campaign or business needs, including evenings and weekends.
Maintain an organized and efficient workflow in a fast-paced environment with multiple priorities.
Perform other duties as assigned.
Measures of Success
Creation of consistent, high-quality, on-brand content across platforms.
Effective collaboration with cross-functional teams to meet content deadlines.
Application of SEO and editorial best practices to support content strategy.
Proactive contributions to campaign planning and creative development.
Strategic analysis of content performance with actionable recommendations.
Qualifications & Skills
Bachelor’s degree in English, Marketing, Communications, Journalism, or a related field.
2+ years of professional copywriting experience, preferably in e-commerce, fashion, or lifestyle brands.
Strong knowledge of SEO principles, content strategy, and brand storytelling.
Excellent writing, editing, and proofreading skills with attention to grammar and detail.
Ability to write in different tones and for multiple platforms while maintaining brand voice.
Proficiency in project management tools (e.g., Asana) and content planning workflows.
Highly organized and self-motivated with the ability to manage multiple projects independently.
Interest or background in footwear, fashion, or retail industry is preferred.
PERKS:
Full medical/dental/vision package to fit your needs
401(k) with employer match available
Flexible PTO Policy
Employee Discounts on all FEATURE Products!
A positive and supportive team
Title: Digital Marketing Specialist
Company: Lansing Junk Removal
Location: Lansing, MI
