Digital Marketing Specialist

Overview

Digital Marketing Specialist Jobs in India at VIZIO Inc.

Title: Digital Marketing Specialist

Company: VIZIO Inc.

Location: India

Company Description:

 

Vizio is a small boutique IT firm specializing in implementing Reporting & Analytics solutions in SAP and AWS. In addition to our consulting expertise, we offer various innovative Software-as-a-Service (SaaS) products designed to empower businesses with actionable insights and streamlined operations. We are looking to expand our team and are seeking a talented and driven Digital Marketing Specialist to join us on a part-time basis to help promote our SaaS solutions to a global audience.

 

Job Overview:

 

We are seeking a proactive and creative Digital Marketing Specialist to manage and execute our digital marketing efforts. In this part-time role, you will be responsible for driving the promotion of Vizio’s SaaS products through social media platforms, paid advertising, webinars, and strategic outreach. If you’re passionate about digital marketing, data-driven decision-making, and helping businesses grow, we’d love to hear from you! This position operates within the EST (Eastern Standard Time) zone, aligning with Canadian working hours.

 

Job Responsibilities:

 

Social Media Management: Manage and grow Vizio’s presence on LinkedIn and Twitter (X), including creating and posting engaging content daily to build brand awareness and generate leads.

Paid Advertising: Manage Google Ads campaigns, monitor performance, and optimize for maximum ROI.

Analytics & Reporting: Create detailed reports analyzing the performance of LinkedIn, Twitter, and Google Ads campaigns; provide actionable insights and recommendations for improvement.

Webinar Coordination: Plan, promote, and assist in managing webinar events on LinkedIn to showcase Vizio’s SaaS products and engage potential customers.

Cold Outreach: Execute cold call messaging campaigns on LinkedIn to connect with prospects and drive interest in our products.

Market Research: Research organizations, industry bodies, and potential partners that can support product sales and enhance Vizio’s market reach.

Content Creation: Develop compelling posts, ad copy, and supporting materials to promote Vizio’s SaaS solutions effectively.

 

Job Qualification & Skills:

 

Proven experience in digital marketing, preferably with a focus on SaaS or B2B products.

Strong understanding of LinkedIn and Twitter (X) for organic and paid campaigns.

Hands-on experience managing Google Ads campaigns and optimizing performance.

Analytical mindset with the ability to interpret data and generate reports (proficiency in tools like Google Analytics, LinkedIn Campaign Manager, etc., is a plus).

Excellent communication skills for crafting posts, outreach messages, and webinar content.

Self-motivated, organized, and able to manage multiple tasks in a part-time, fast-paced environment.

Experience with cold outreach or lead generation on LinkedIn is highly desirable.

Familiarity with SaaS products and the ability to understand and promote technical solutions is a bonus.