Overview
Digital Marketing Specialist (Departmental Specialist 13) Jobs in Lansing, MI at State of Michigan
Job Overview:
We are seeking a Junior Marketing Associate to join our team and help execute various marketing campaigns and initiatives. This on-site role (no remote work) is ideal for individuals looking to build a career in marketing and gain hands-on experience in campaign execution, customer engagement, and brand promotion.
Responsibilities:
Assist with the development and execution of marketing campaigns, ensuring alignment with client objectives and timelines.
Help manage customer engagement initiatives, including in-person promotional events, direct outreach, and customer follow-up.
Conduct market research to gather insights on customer preferences, competitors, and industry trends.
Collaborate with the sales and marketing teams to brainstorm and implement new strategies to improve customer acquisition and retention.
Provide support for content creation, including writing copy, designing promotional materials, and updating social media channels.
Monitor and report on the performance of marketing campaigns, providing recommendations for improvement.
Ensure brand consistency in all marketing communications and materials.
Assist in tracking budgets and managing project timelines for marketing campaigns.
Participate in team meetings and provide input on new marketing ideas and strategies.
Requirements:
Strong communication and writing skills.
Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
Creative mindset with a passion for marketing and customer engagement.
A positive attitude and willingness to learn and grow within the marketing industry.
Must be available to work on-site in Manhattan, NY—no remote work.
Legal authorization to work in the U.S.
What We Offer:
Competitive salary with potential performance-based bonuses.
Comprehensive training in marketing, customer engagement, and campaign management.
Opportunities for career advancement within the marketing department.
A dynamic, supportive team environment.
Regular team-building activities, networking events, and professional development opportunities.
If you are passionate about marketing and eager to develop your skills in a fast-paced, creative environment, apply today to become part of our growing team!
Job Type: Full-time
Pay: From $65,000.00 per year
Benefits:
401(k) matching
Paid time off
Parental leave
Professional development assistance
Retirement plan
Schedule:
8 hour shift
Location:
NY 10017, United States (Required)
Work Location: In person
Title: Digital Marketing Specialist (Departmental Specialist 13)
Company: State of Michigan
Location: Lansing, MI
