Overview
Digital Marketing Specialist – F&B Experience Jobs in Kuwait at BY ROYAL MOVENPICK – KUWAIT
Title: Digital Marketing Specialist – F&B Experience
Company: BY ROYAL MOVENPICK – KUWAIT
Location: Kuwait
Job Title: Digital Marketing Specialist – Food & Beverage
Location: Ardiya
Employment Type: Full-Time
Department: Marketing
About the Role:
We’re seeking a passionate and creative Digital Marketing Specialist with a strong background in the Food & Beverage (F&B) industry. This role is responsible for developing, executing, and optimizing digital marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple digital channels.
Key Responsibilities:
Plan and execute digital marketing campaigns across paid, owned, and earned channels including social media, email, SEO, SEM, and influencer partnerships.
Create and manage content calendars tailored for F&B audiences across platforms like Instagram, Facebook, TikTok, and LinkedIn.
Work closely with culinary, product, and operations teams to promote new launches, events, and seasonal campaigns.
Monitor and optimize performance of campaigns using tools such as Google Analytics, Meta Ads Manager, and other relevant platforms.
Collaborate with designers, photographers, and videographers to produce high-quality, brand-aligned content.
Manage and grow the brand’s online presence and community engagement.
Analyze customer behavior trends and digital performance metrics to inform strategy.
Oversee the management of online reviews and reputation (Google, TripAdvisor, Yelp, etc.).
Stay updated on F&B and digital marketing trends, tools, and best practices.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
5+ years of digital marketing experience, with at least 1 year in the F&B or hospitality industry.
Proven experience running and optimizing paid social and search campaigns.
Strong knowledge of content marketing, SEO, SEM, email marketing, and analytics.
Excellent written and verbal communication skills.
Creative mindset with an eye for food and lifestyle aesthetics.
Experience with CRM systems, marketing automation, and tools
