Overview
Digital Marketing Technology Manager Jobs in New York, NY at YO IT Group
Title: Digital Marketing Technology Manager
Company: YO IT Group
Location: New York, NY
Location: New York, New York, 10006
Requirements
Bachelor’s degree in Marketing, Computer Science, or a related field.
Minimum 4 years of experience in website management or equivalent
3 years of email development experience to support day-to-day marketing, communication and triggered real-time communication partnering with IT and other systems
Hands-on experience with web technologies, including JavaScript, HTML and CSS
Comfortable with Tag Management tools such as Tealium or Google Tag Management
Experience with debugging and testing tools like Tag Assistant, Debugger, or browser console.
A solid understanding of enterprise ESPs configurations and data components of automations
Has a passion to drive reliable data insights through validation and collaboration with IT, BI and Analytics
Able to demonstrate innovation, successfully tackling challenges in new and creative ways in often-stressful, deadline-intensive environments
Experience with web accessibility, compliance and upcoming regulations
Ability to understand and develop solution strategies and communicate recommendations to executive leadership
Responsibilities
Managing a team of Email and Marketing Automation team members
Be the liaison between business stakeholders and engineer configurations to manage the API calls, ETL’s to ensure a clean data flow between multiple ecommerce platforms, CRM and ESP systems.
Manage the architecture of marketing data to support marketing initiatives, tracking and dynamic content for email marketing
Establish and own process on website tagging, tracking and analytics, leveraging tools like Google Tag Manager, Google Analytics, and Microsoft Clarity
Troubleshoot and resolve issues in tracking implementations, ensuring data accuracy across platforms.
Design and manage event tracking, e-commerce tracking, and consent management setups.
Create reports and dashboards in looker studio to represent a visualization for cross functional departments specifically for the digital marketing and merchandising team to analyze their efforts.
Develop and maintain web SOPs and training documentations
Translate complex business strategies within e-Commerce and direct selling business of Avon to assist with automation, personalization and segmentation
Help develop and refine segments to enable one to many personalization efforts on site and overall journey through marketing channels
Skills: segmentation,debugging tools,dashboards,digital marketing,email,event tracking,apis,website management,email marketing,email development,google analytics,tag management tools,consent management,web,microsoft clarity,tealium,google tag management,html,data insights,css,reporting,marketing data architecture,etl,compliance,automation,javascript,web accessibility
