Overview
Digital Marketing & UI Specialist Jobs in Boston, MA at Alan Gray LLC
About Us:
We are seeking a Digital Marketing & UI Specialist to enhance the user experience (UX/UI) of our SIMS platform while driving digital marketing initiatives that improve our website, SEO, lead generation, and overall marketing ROI.
This role will be focused on UI/UX improvements for our claims management platform (SIMS) as well on supporting digital marketing strategies to improve visibility and engagement.
Key Responsibilities:
UI/UX for SIMS Platform (50%)
Lead UX/UI improvements for our SIMS e-billing platform, ensuring an intuitive and modern user experience.
Work closely with product managers, developers, and end-users to refine workflows, optimize navigation, and enhance platform usability.
Implement UI enhancements based on analytics, user feedback, and best practices in SaaS design.
Conduct A/B testing, usability studies, and user behavior analysis to identify areas for improvement.
Develop wireframes, prototypes, and mockups to communicate design updates effectively.
Ensure mobile responsiveness and accessibility compliance across all UI components.
Digital Marketing & Lead Generation (50%)
Overhaul and optimize our corporate website for SEO, conversion optimization, and user engagement.
Improve search engine rankings (SEO) by refining content, metadata, site structure, and backlinking strategies.
Develop and execute a content marketing strategy including blog posts, newsletters, case studies, and thought leadership pieces.
Implement and track lead generation campaigns using PPC, social media, and email marketing.
Analyze marketing data and ROI to measure campaign effectiveness and drive strategic improvements.
Coordinate with external agencies and partners to execute digital marketing initiatives efficiently.
Desired Qualifications & Skills:
✔ 3+ years of experience in UI/UX design, digital marketing, or a related field.
✔ Proven ability to improve web platforms & SaaS UI/UX based on data and user feedback.
✔ Experience with Figma, Adobe XD, Sketch, or similar UI design tools.
✔ Experience with front-end technologies (HTML, CSS, JavaScript).
✔ Experience with SEO tools (Google Analytics, SEMrush) and digital marketing tactics.
✔ Knowledge of email marketing tools (HubSpot, Apollo, Sales Navigator).
✔ Ability to analyze marketing ROI, lead generation performance, and conversion metrics.
✔ Strong communication and collaboration skills with cross-functional teams.
âž• Experience with claims management platforms or insurance/financial technology.
âž• Experience with PPC campaigns, LinkedIn Ads, and B2B marketing automation.
âž• Experience with multimedia tools (video editing, motion graphics, and content creation).
Title: Digital Marketing & UI Specialist
Company: Alan Gray LLC
Location: Boston, MA
