Overview
Digital Marketing Website and Content Specialist Jobs in Remote at AgencyBloc
Purpose of Position
As an Insights Analyst, you demystify, humanize, and synthesize complex information to answer research questions, deriving meaning from metrics and stories using a qualitative lens and approach. Our clients are executives, leaders, and practitioners on college campuses and higher education adjacent organizations who often work in marketing, communications, admissions or enrollment management, advancement, or alumni relations. Campus Sonar helps our partners modernize their strategies, champion innovation, and advocate for change on campus using social listening as our primary research methodology, paired with higher education and business expertise. In this role, you assess social intelligence data to help clients answer questions, progress on their goals, and make effective decisions for their roles on campus.
Experience in qualitative research is highly preferred, with a preference for a background in social listening. Experience in higher education, marketing, communications, and/or workforce development is valuable. Our team will provide training to enhance your skills in social intelligence research. You will contribute to a positive and productive team atmosphere, promoting collaboration and knowledge-sharing. Supporting your teammates is second nature, helping ease workloads while upholding high-performance standards. Through this, you help cultivate a culture that encourages curiosity, innovation, and ongoing improvement, taking pride in your role while remaining open to learning and personal growth.
You may succeed in this role if you…
Take ownership of your work, step up as a leader, and drive
Go beyond assigned tasks to meet organizational
Navigate uncertainty by taking action, asking the right questions, and applying
Identify growth opportunities, contribute solutions, and adapt to dynamic
Collaborate effectively, leveraging strong communication
Overcome obstacles, stay accountable, and see projects through to
Demonstrate resilience, adaptability, and a commitment to continuous
Seek feedback, embrace challenges, and foster a culture of innovation.
About Campus Sonar
Campus Sonar helps higher ed make changes on campus, measure what matters, and coach and educate stakeholders to build audience-centric strategies. You’ll join the Client Services team alongside the Associate Vice President of Client Services and your supervisor, the Social Intelligence & Insights Manager. On the team, you’ll also find two Analysts and two client-facing Strategists during a period of continued growth. While we are a small team, Campus Sonar leadership strives to be transparent and supportive so that we can achieve success and seek stability amidst the ever-changing environment of a startup. You’ll help shape how we deliver the Campus Sonar client experience related to partnerships and social intelligence insights.
This role will be a work-from-home position regardless of the applicant’s location. Campus Sonar’s parent company is located in Madison, WI. Up to twice yearly, all employees travel to Madison for all-company meetings (pending public health-related travel protocols), and employees living in or near Madison can use our corporate headquarters as a drop-in workspace. As needed to support agency growth, Analysts will travel to industry conferences to share expertise and build relationships with current clients and the higher edu industry.
We anticipate offering a salary of about $75,000 annually for this role. The final salary offer will be commensurate with experience, skills, training, and education. Our company offers additional benefits, including quarterly wellness incentives, generous time off and paid holidays, paid parental leave, tuition reimbursement and student loan repayment, a 401k with employer match, and annual volunteer time off.
About the Application Process
We know that applying for jobs can be stressful, so we strive to be as transparent as possible about the process. Here are key details.
If you have any questions about the role, the business, or the culture, email the hiring manager, Agassy Rodriguez, Social Intelligence and Insights Manager, at [email protected]. Responding to questions via email is preferred to scheduling a call to discuss them.
You must submit a formal application for consideration on our parent company’s (Ascendium Education Group’s) website. Applications sent via email will not be accepted unless there is an issue with our application Your application is due by 11:59 PM Central on 3/9/2025.
If you have any issues uploading your documents to the application system, complete your application and then email your documents to [email protected], CCing [email protected].
Include a one-page letter with your application that specifically details 1) What drew you to apply to this position and 2) How your knowledge and experience will help you be successful as an Analyst as outlined in the Purpose of Position and Essential Functions sections. Your letter will help the hiring manager understand how your background may be applied to the Analyst role and as a sample of your written communication ability.
If you move forward in the hiring process, you may participate in a phone screen and a final round of virtual interviews, which includes a take-home analysis assessment. The target start date is May 2025.
Essential Functions
Social Listening Research
Work with account managers (Strategists) to deeply understand client research needs and goals
Write logical, clean, and non-redundant social listening queries using Boolean operators and identify search terms that will deliver online conversation data aligned with client research needs and goals
Adjust and optimize social listening queries to account for new search terms and exclude irrelevant conversation as appropriate
Validate online conversation data collected to ensure reasonably accurate samples for analysis
Write rules using Boolean operators and identify search terms to segment and categorize the online conversation data appropriately for analysis
Establish query alerts or signals in line with client goals for customer service and reputation monitoring purposes
Develop and use best practices to create query and rule templates for common social listening objectives
Data Analysis & Visualization
Apply the Observation to Insight method as part of the analysis process, making observations about data collected related to client goals and appropriately adding context around the observation to form insights
Contextualize data observations by selecting and applying appropriate analysis tactics from historical (change over time, benchmarking, projecting) to comparison (peer or industry) to frequency/volume to segment, etc.
Use social listening software to create interactive, client-facing dashboards with a focus on speed to insight and data accessibility
Concept and implement appropriate ways to visualize data in online dashboards and suggest visualization options for written materials
Work with the Strategist to identify and answer additional questions about the sample or analysis to inform their actionable recommendations for clients
Continually push the boundaries of data analysis techniques as social data and software
Participate in the development of templates and work guides for common analysis
Strategic Reporting & Communications
Write a variety of professional content, from regular client reports to business analysis summaries to quarterly role-related marketing content
Communicate and adjust tone and writing style as appropriate with a variety of stakeholders such as peers, colleagues, leadership, and clients
Identify content goals and audience for each type of communication and content and write accordingly
Convey highly technical and complex information in an easy-to-understand way that engages the intended audience and meets business needs
Add appropriate narrative and context to insights and the data collection and analysis process in content
Communicate within the Campus Sonar brand
Project Management
Create, manage, and execute/meet timelines for client research projects aligned with research briefs; account for dependencies in research tactics, workload, and client deadlines
Manage internal stakeholder communications for your projects and assignments, keeping the Research Manager, Strategist, and others as appropriate up to date on status, challenges, and opportunities related to your work
Identify decision points and escalate them as appropriate
Manage and prioritize multiple assignments at the same time and ensure quality work is completed on time
Collaboration
Contribute to knowledge sharing and problem solving around social listening research tactics, data analysis and visualization, and reporting
Participate in daily standups to share current work goals and challenges as well as provide and accept feedback and ideas from peers
Contribute, discuss, and implement ideas for process improvement, innovation, and efficiency in areas related to your role
Participate in the peer review process
Work closely with designers to execute research concepts visually and within our brand identity for written materials
Work closely with marketing experts on quarterly Analyst thought leadership content
Work closely with business development (Account Executives) as requested to deliver free social listening snapshots to support business development
Work closely with Strategists to support client goals through regular social listening, research, and reporting activities
Internet and Software Navigation
Train on and use enterprise-level social listening software
Use working knowledge (through either personal or professional use) of social media channels (i.e., Twitter, Instagram, Reddit, etc.)
Use the Google Suite or a similar product suite efficiently, specifically Google Sheets and Docs, to manage and analyze large sets of data as well as write, edit, and provide feedback on content
Professional Development
Exhibit progressively increasing strategic understanding of social listening and social data analysis best practices, the needs of the higher education community and other related audiences, and Campus Sonar products and services
Take advantage of training and development opportunities to further hone analytical and communication skills and team processes
Attend industry conferences, up to 5% travel
Develop strong partnerships with Campus Sonar team members
Other
Perform other duties as assigned
Adjust to rapidly shifting priorities and business needs, evolving standards, and a constantly changing industry
Meet expectations for the Analyst role and display willingness to take on additional finite projects or assignments as part of a small team, ranging from training to operational to marketing to administrative to business development as based on business need, development interest, and strengths
As assigned by a Strategist, consult with clients regarding online conversation data and analysis
Support business needs (business development and/or marketing) through social listening monitoring and analysis as assigned
Provide feedback to leadership to guide new product development
As assigned, assist the Research Manager with a variety of tasks, including project management, assigning work, forecasting workload, establishing priorities and timelines, reviewing and publishing deliverables, and reporting
Education and Ideal Experience Requirements
Bachelor’s degree, preferably in social science, research, or business, includes linguistics, statistics, computer science, economics, math, statistics, engineering, business analytics, marketing, psychology, philosophy, or anthropology.
One or more years of professional experience or equivalent work experience (e.g., classroom, internship, or volunteering) working in an education, business, or agency environment on analysis projects.
Experience with social data and social listening software such as Brandwatch, Sysomos, Radian6, Synthesio, or Crimson Hexagon is preferred but not required.
Experience collecting and/or analyzing business data, writing and editing reports, and generating insights that inform business strategy or tactics.
Experience managing multiple projects and assignments and assessing or clarifying project goals, scope, and timeline. Demonstrated knowledge defining project communications/meetings, using resources efficiently, and identifying challenges, risks, and opportunities to deliver quality work aligned with goals.
Highly skilled in Microsoft Word and Excel (or comparable products) to create professional content and efficiently provide robust data analysis.
Knowledge and Skill Requirements
Collaborative attitude and focus on sharing knowledge with team members, including challenges, tips and tricks, strategies, and problem-solving.
Highly communicative with team and supervisor about the status of assignments, including changes, challenges, and Takes initiative to not only identify assignment and status, but also explore and propose alternative solutions when appropriate.
Exceptional ability to identify the needs of different stakeholders and adjust communication style, tone, and language accordingly and effectively.
Demonstrated ability to fail, learn from and admit mistakes, and determine and implement different approaches for success.
Self-starter who takes the initiative to learn, leverage current resources, and identify new ones to be more efficient, deliver better results, problem solve, and optimize
Demonstrated ability to have transparent and professional conversations with team members and provide and accept constructive feedback with respect.
Ability to understand and analyze complex regulatory and business issues, specifically in higher education.
Other Considerations
Physical Demands of Position
Talking, hearing, near vision, keying, sitting, bending/twisting, reaching, lifting (low), carrying (low), handling (low), feeling, pushing/pulling (low), keying (medium)
Environmental Working Conditions of Position
Inside environment, regular communication using computer, phone, and other communication tools.
Equipment Used
Personal computer, calculator, telephone, smartphone.
Title: Digital Marketing Website and Content Specialist
Company: AgencyBloc
Location: Remote
