Overview
Digital Media Planner Jobs in Singapore, Singapore at Initiative
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Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire
consumer experience
, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.
Initiative builds Fame and Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the
diversity
of our communities, promote brand safety, and foster
sustainability
. Our agency celebrates
diversity
in an
inclusive
environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
COMvergence ranked Initiative #1 in new business globally in 2022. Initiative was Festival of Media Network Agency of the Year (North America and Latin America) in 2022, among other industry accolades.
The Opportunity We are looking to hire & develop a media planner to work on a large global tech account across digital media channels for the APAC region.
The Media planner reports to the Senior Planning Manager and is responsible for understanding client’s business objectives & advertising strategy to develop, implement & activate the media plan.
Your responsibilities:
Identifying target audiences and analyzing their characteristics, behavior, and media habits
Creating media plans with a strong rationale; flawless implementation of plans
Strong analysis & reporting skills to monitor and optimize campaigns
Maintaining good
communication
and relationships with media owners
Assisting with operational excellence as required
Undertaking research and analyzing data using specialist industry resources, as required
Ideally you have1-2 years of experience in the industry (media / marketing) in media planning /activation
Strong
analytical skills
Good Excel and reporting skills
Great
communication
(written and verbal)
Conscientious, with strong
attention to detail
A self-starter and a team player with the ability to handle multiple projects simultaneously
Initiative is an
equal opportunity employer
and is committed to building a
diverse and inclusive
workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales Industries Advertising  Services#J-18808-Ljbffr
Title: Digital Media Planner
Company: Initiative
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Digital Marketing, Marketing Communications, Social Media Marketing)
