Overview
Digital Media Planner Jobs in Aliso Viejo, CA at Byrna Technologies Inc
We are seeking a Digital Media Planner responsible for developing and executing digital advertising strategies to reach a Byrnas target audience effectively. This role will analyze market trends, consumer behavior, and media performance to optimize campaigns across various digital channels.
Responsibilities Include:
Digital Advertising Knowledge
Understanding of paid media channels (Google Ads, Facebook Ads, programmatic display, native advertising, etc.).
Experience with social media platforms (Meta, LinkedIn, TikTok, X, etc.).
Knowledge of SEO & SEM principles.
Data Analysis & Performance Metrics
Ability to work with Google Analytics, Adobe Analytics, or other tracking tools.
Understanding of KPIs like CTR, CPM, CPA, ROAS, and conversion rates.
Experience using A/B testing and audience segmentation.
Ability to coordinate and develop media calendars to track and measure for purposes of attribution and ongoing optimization.
Budgeting & Forecasting
Experience in allocating media budgets across platforms.
Ability to use media mix modeling and forecasting tools to optimize ad spend.
Ad Tech & Platforms
Familiarity with DSPs (Demand Side Platforms) and SSPs (Supply Side Platforms).
Knowledge of ad serving platforms (Google Campaign Manager, The Trade Desk, etc.).
Understanding of programmatic advertising and real-time bidding (RTB).
Market Research & Audience Insights
Ability to use tools like Nielsen, Comscore, or SimilarWeb.
Experience conducting competitor analysis and audience research.
Understanding of consumer behavior and trends.
Communication & Strategy Development
Ability to collaborate with creative, marketing, and analytics teams.
Experience in building media plans and presenting strategies.
Strong negotiation skills with vendors and partners.
Experience with Marketing Automation & CRM
Exposure to HubSpot, Marketo, Salesforce, or other CRM tools.
Understanding how media planning integrates with email marketing and lead nurturing.
Compliance & Privacy Knowledge
Awareness of GDPR, CCPA, and other data privacy regulations.
Understanding of cookie-less tracking and first-party data strategies.
Digital Media Planner
COMPANY OVERVIEW
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POSITION OVERVIEW
We are seeking a Digital Media Planner responsible for developing and executing digital advertising strategies to reach a Byrnas target audience effectively. This role will analyze market trends, consumer behavior, and media performance to optimize campaigns across various digital channels.
Responsibilities Include:
Digital Advertising Knowledge
Understanding of paid media channels (Google Ads, Facebook Ads, programmatic display, native advertising, etc.).
Experience with social media platforms (Meta, LinkedIn, TikTok, X, etc.).
Knowledge of SEO & SEM principles.
Data Analysis & Performance Metrics
Ability to work with Google Analytics, Adobe Analytics, or other tracking tools.
Understanding of KPIs like CTR, CPM, CPA, ROAS, and conversion rates.
Experience using A/B testing and audience segmentation.
Ability to coordinate and develop media calendars to track and measure for purposes of attribution and ongoing optimization.
Budgeting & Forecasting
Experience in allocating media budgets across platforms.
Ability to use media mix modeling and forecasting tools to optimize ad spend.
Ad Tech & Platforms
Familiarity with DSPs (Demand Side Platforms) and SSPs (Supply Side Platforms).
Knowledge of ad serving platforms (Google Campaign Manager, The Trade Desk, etc.).
Understanding of programmatic advertising and real-time bidding (RTB).
Market Research & Audience Insights
Ability to use tools like Nielsen, Comscore, or SimilarWeb.
Experience conducting competitor analysis and audience research.
Understanding of consumer behavior and trends.
Communication & Strategy Development
Ability to collaborate with creative, marketing, and analytics teams.
Experience in building media plans and presenting strategies.
Strong negotiation skills with vendors and partners.
Experience with Marketing Automation & CRM
Exposure to HubSpot, Marketo, Salesforce, or other CRM tools.
Understanding how media planning integrates with email marketing and lead nurturing.
Compliance & Privacy Knowledge
Awareness of GDPR, CCPA, and other data privacy regulations.
Understanding of cookie-less tracking and first-party data strategies.
Experience
Experience in allocating media budgets across platforms and mediums (Search / Video / Native)
Ability to use tools like Nielsen, Comscore, or SimilarWeb. To conduct audience research and competitor analysis.
Ability to collaborate with creative, marketing, and analytics teams to build robust media plans and strategies.
Experience in building media plans and presenting strategies and a strong ability to negotiate and maximize value on Marketing Spend.
Strong negotiation skills with vendors and partners.
A firm understanding of lead generation and how leads become customer
Title: Digital Media Planner
Company: Byrna Technologies Inc
Location: Aliso Viejo, CA
