Overview
Digital Patient Marketing Manager, US Pain Jobs in Boston, Massachusetts, USA at Vertex Pharmaceuticals
Job Description
General
Summary:
Vertex is seeking a talented individual to join our US Pain Business Unit to support our journey to redefine the treatment of pain with the first new mechanism of action in decades. The Digital Patient Marketing Manager, US Pain will lead and support digital patient activation in an acute market responsible for executing digital marketing strategies to reach and engage patients in support of the Pain disease area.
This role will support the evolution and implementation of our
innovative
go to market model, with a focus on empowering patients in treatment discussions and simplifying the patient journey. We are seeking a candidate with extensive experience with direct-to-consumer (DTC) media, social media, non-personal
promotion
along with demonstrated success leading cross-functional and agency work streams and the ability to drive stakeholder alignment across various levels.
The successful candidate will have the ability to thrive in a
fast-paced
,
innovation-focused
environment. This role will report to the Director of Patient Marketing for the US Pain Business Unit.
Key
Duties and Responsibilities:
This role is responsible for contributing to the development of digital patient engagement programs, in line with Patient Marketing priorities
Develop, execute and optimize consumer marketing programs Collaborate closely with the Director of Digital
Customer Engagement
and product owner team on patient journey mapping and execution of media plans
Work with information technology, data science, multiple vendors, and agencies to ensure the organization’s processes, budget, and platforms are operating effectively to support the commercial business needs
Deliver learnings and insights to the business on high touch channels including site, SEO, SEM, email/text and Social (including social listening)
Manage marketing automation details to identify opportunities for future communications and/or sub-segment development Oversee operational execution of Digital Opinion Leader (DOL) campaigns including, but not limited to, fair market value assessments, contracting and fulfillment
Analyze patient journey mapping by audience, identifying insights and providing continuous
optimization
recommendations for faster path to conversion
Continuously scan and evaluate external digital patient pilot partnership opportunities to support new patient digital capability building
Closely partner with Regulatory/Legal/Medical review committee to obtain approval for effective and compliant marketing materials
Knowledge and
Skills:
In-depth knowledge of digital promotional capabilities
Experience managing complex internal and external partner relationships involving creative, digital, and media agencies
Expertise in measurement and analytics of digital programs
In-depth knowledge of DTC media and social media marketing Detail orientation and strong organization, prioritization and
project management
skills, with demonstrated ability to manage multiple tasks
Demonstrated understanding of the legal, regulatory, and compliance requirements for pre-and post-approval activities An
entrepreneurial spirit
and an ability to develop
creative solutions
to complex problems
…
Title: Digital Patient Marketing Manager, US Pain
Company: Vertex Pharmaceuticals
Location: Boston, Massachusetts, USA
Category: Marketing / Advertising / PR
