Overview
Digital Performance Marketing Specialist – Loyalty (Brand and Marketing Specialist) Jobs in Auckland, Auckland, New Zealand at Air New Zealand
Title: Digital Performance Marketing Specialist – Loyalty (Brand and Marketing Specialist)
Company: Air New Zealand
Location: Auckland, Auckland, New Zealand
Job DescriptionKia ora,Digital technologies are empowering customers like never before, transforming how they discover, explore, buy, and engage with brands and products. The speed with which consumers embrace these new touchpoints is only getting faster, and businesses must keep up with the pace of change.Air New Zealand’s strategy is to build our digital DNA and create a leading digital organisation in Australasia and one of the best digital airlines globally.
What this role means to us:As a Digital Performance Marketing Specialist for Loyalty, you are at the forefront of creating unforgettable experiences for Air New Zealand’s valued Airpoints members. Reporting to the Digital Performance Marketing Chapter Lead and working closely with key teams including the Performance Marketing Chapters, Market Development Chapters, Loyalty Tribe, and the wider Brand &Marketing area, you’ll collaborate to deliver best-in-class marketing outcomes.
With 3-4+ years of experience in digital performance marketing or a related field, you’ll bring your expertise in planning, ideation, and execution to elevate Airpoints as a world-class loyalty programme. Your focus will extend to the Airpoints Store, where you will drive acquisition, engagement, and revenue growth by helping members earn and spend Airpoints Dollars on premium products they love.
As part of a high-performing and collaborative team, your role is more than campaigns—it’s about crafting data-driven strategies and meaningful digital experiences that resonate with our members. You’ll embrace challenges, leverage insights, and work seamlessly across teams to deliver innovative, measurable results that reflect Air New Zealand’s reputation for excellence.
Key outputs for the role:
Lead the development of the overall digital performance marketing strategy for the Airpoints Store
Responsible for leading, supporting and executing ongoing programme and partner promotional campaigns to drive member engagement (earning and spending Airpoints Dollars) through various online retail channels (particular focus on email, web, Air NZ mobile app etc)
Implement valuable personalisation to drive incremental revenue and improve the customer experience
Identify, develop and manage improvements to campaigns through controlled experimentation – targeting, design, testing, measurement & effectiveness
Measure and report on key activity (with the support of Digital Performance Marketing Analysts) and track OKRs (revenue and channel health)
Build close and effective relationships with all key stakeholders ensuring they are always informed about campaign progress
Deliver timely, error-free outputs (i.e. HTML and CMS builds) by following established quality check processes across all areas of campaign delivery
Be a SME for email marketing, CRO and online experiences
Essential skills and experience for the role:
A university degree, preferably in marketing discipline (or similar)
3+ years’ experience in Direct Marketing / Performance Marketing / Marketing Automation. Within the loyalty and/or e-commerce industry is desirable, but not critical
You will be customer centric along with an in-depth understanding of and passion for data driven communications and digital performance marketing
Demonstrated experience managing diverse and complex campaigns with a strong focus on utilising email as a channel
Ability to work in a fast-paced, demanding environment, with multiple and changin…
